Tosano Group opens a new hypermarket in Vimodrone, the third in the Milan area

Tosano Group continues its growth plan in strategic commercial areas and will open the new hypermarket tomorrow inside the Vimodrone Shopping Centre, near Milan.

With this new opening, Iper Tosano reaches 24 locations in northern Italy, including 8 in Lombardy and 3 in the Milan area.

The promotion

To encourage people to try it, until 25 October everyone can take advantage of a special discount of 10% for everyone, applied directly at the tills to the total spend, an exceptional initiative introduced by the Group only for new openings. The strength of Iper Tosano lies in offering low prices all year round, eliminating weekly promotions, loyalty cards and points schemes. But price is not the only feature that sets the brand apart; another key strength is its huge range, with an unrivalled choice of products available both in family-sized packs and in large formats for professionals and catering.

The store

To adapt the Vimodrone hypermarket to the Tosano format, the sales areas and warehouses were completely refurbished and equipped with cutting-edge technologies. At the same time, the exterior façades of the Shopping Centre were renovated, the car park upgraded and traffic circulation reorganised.

The store has 1.500 parking spaces and occupies an area of over 7.000 sq m dedicated to the food, household cleaning, personal care and pet food departments (with a total of over 45.000 product lines).

The range

The range extends from traditional fresh food departments to ready-made delicatessen products made in-house, including packaged products, frozen foods and wine and beer aisles, with an unrivalled selection of wines from throughout Italy and around the world. The store's flagship departments are also present: fresh artisan bakery and confectionery, prepared every day directly in the store. There is also a large range of ethnic products, as well as products for vegans and people with intolerances.

In addition to food, the departments dedicated to household cleaning and personal care, disposable products, pet food and accessories are particularly well stocked. Alongside the major market-leading brands, the store also features excellent products from the local food industry and small artisan businesses. The range is completed by the online grocery shopping service, with the option of collection from the hypermarket's Drive area or home delivery.

At the new store, more than 150 new employees were hired. Through a dedicated training programme, they acquired the skills needed to work inside the hypermarket and provide customers with a professional service.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.