Lindt opens its 42nd Chocolate Shop in Italy on Corso Buenos Aires in Milan

Lindt & Sprüngli Italy has opened a new Corso Buenos Aires, Lindt Chocolate Shop, the 42nd in its Italian network.

With this new opening, Lindt further strengthens its presence in the Lombardy capital by inaugurating the third boutique store in the city and the sixth located in the heart of an urban centre. A further step in the development of an ever-evolving retail network, designed to bring the premium chocolate experience ever closer to consumers.

The store

Designed to express the excellence, quality and elegance that have always characterised the Swiss brand, the new Lindt Chocolate Shop offers an experience that guides visitors in discovering the Lindt universe in all its nuances. The spaces are built around an extensive area dedicated to the brand's specialities, featuring pralines, chocolate bars, gift boxes and customisable options, as well as a selection of chocolate-based beverages designed to enrich the in-store experience.

The elegant and contemporary concept invites visitors to explore the variety of the Lindt offering and experience chocolate through shopping and tasting occasions. Iconic products, seasonal creations and offerings dedicated to special moments make up a journey designed to surprise visitors at every step.

The customer experience

Among the store's distinctive features are the two islands dedicated to the iconic Pick & Mix, allowing customers to create their own personalised selection by choosing from a wide variety of recipes, shapes and colours—an authentic expression of the Chocolate Celebration that characterises the Lindt experience.

Completing the experience is the chocolate-focused offering of the Lindt Chocolate Bar, irresistibly indulgent and surprising, designed to best express the mission of Lindt shops: to enchant the world with the magic of chocolate, creating a unique and memorable shopping experience. The Lindt Gelateria also forms part of this journey, with a selection of unique and indulgent flavours capable of transforming tasting into a truly Lindt moment of pleasure.

The comment

"The opening of the new Lindt Chocolate Shop on Corso Buenos Aires represents an important milestone in our retail growth journey. With this new shop, we have reached 42 stores in Italy, confirming our commitment to continuing to invest in spaces capable of bringing more and more people closer to the Lindt experience. Milan, an international and dynamic city, is the ideal setting for sharing our world through the taste, quality and passion that distinguish us," said Francesca Bernasconi, retail director at Lindt Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.