Action inaugurates its 258th store in Italy in Siena

Action inaugurates a new store in the city of Siena, the first opening in the province and the eighth in the Tuscany region, bringing the total number 258 of its stores in Italy to.

Starting on Saturday 17 October, residents of Siena, and the surrounding area can enjoy the Action Formula: a selection of 6.000 good-quality and increasingly sustainable products from 14 different product categories (from toys to crafts, from household products to gardening, from DIY to food) at the lowest possible price. Action introduces 150 new products every week, ensuring a relevant range that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

Spacious and easily accessible, the new store is located in Via delle Arti in Siena, and measures more than 813 sq m. For its opening, Action hired a team of 19 employees.

The comment

"We are very happy to open a new store in the city of Siena. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the north to our recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams," says Maurizio Oprandi, general manager of Action in Italy.

Quality and sustainability

Action constantly invests in the quality of its products and in sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all its stores. Clear standards are also adopted for supply and procurement.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and own-brand cotton products, sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1% such as organic cotton. 100% of the wood used in our products comes from sustainably managed forests certified by Fsc or Pefc. All the cocoa used in Action-branded products has been Fairtrade certified since 2022.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.