Action opens a new store in the Marche region, in Castelfidardo (An), store number 260 in Italy

Action will open on Thursday 29 October a new store in the city of Castelfidardo, the fourth in the province of Ancona and the eighth in the Marche region, bringing the total number of stores in Italy to 260.

The new store is spacious and easily accessible, with an area of over 887 sq m, for which Action has hired a team of 19 colleagues.

Action formula

At the new store, residents of Castelfidardo and the surrounding area will be able to enjoy the Action formula: a selection of 6.000 good-quality products that are increasingly sustainable, from 14 different product categories (from toys to crafts, from homeware to gardening, from DIY to food) at the lowest possible price. Action introduces every week 150 new products, ensuring a relevant assortment that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

The comment

“We are very happy to open a new store in the city of Castelfidardo. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the North to the recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams,” says Maurizio Oprandi, general manager of Action in Italy.

Quality and sustainability

Action constantly invests in product quality and sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all stores. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and generic-brand cotton products, sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1%, such as organic cotton. 100% of the wood used in our products comes from sustainably managed forests, certified by Fsc or Pefc. All cocoa used in Action-branded products has been Fairtrade certified since 2022.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.