Video: New consumption drivers and growth levers for fresh produce in GDO

How are consumer choices changing in the fresh produce department? What factors are currently capable of increasing purchase frequency, penetration and basket value? And what levers can industry and distribution act on to turn changing demand into new growth opportunities? These are some of the topics at the heart of the webinar “New consumption drivers and growth levers for fresh produce in GDO”, organised by Distribuzione Moderna and held today, Tuesday 27 October 2026 from 10.30. The digital event, moderated by Maria Teresa Manuelli, editorial director of Edizioni DM, brought together authoritative representatives from the market research, production and large-scale organised retail sectors, with the aim of offering operators an up-to-date reading of the transformations affecting the sector.

The following took part: 

Sergio Grasso, account development, Fmcg Sales at NIQ

Antonio Mercugliano, fresh produce buyer at Etruria Retail

Hannes Tauber, marketing manager at Vog

Claudio Mazzini, commercial director for fresh products at Coop Italia

Davide Rognoni, national category manager for fresh produce at Conad

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.