Primark opens its 500th 22th store globally, its

Primark has reached an important worldwide milestone by opening at the La Cartiera di Pompei Shopping Centre the 500th store, the 22th outlet in Italy.

The opening of the new store, the third in Campania, was attended by thePrimark CEO, Eoin Tonge, the store team and the Mayor of Pompeii, Giuseppe Tortora, while hundreds of customers queued to be among the first to walk through the doors. With the opening of the new store in Pompeii, Primark is investing 8 million euros in the region, creating 150 new jobs in the local retail sector.

The new store

With a retail space of 3.160 sq m on a single level, Primark La Cartiera offers customers everyday essentials, the latest trends and the most sought-after collections, including those by Paula Echevarría and the premium collection The Edit, as well as beauty, lifestyle and home products. Opened just in time for back-to-school, the new store will also provide families with everything they need for the new school year, always at exceptionally affordable prices. The offer includes hundreds of best-selling items for women, men and children, recently reduced in price as part of Primark’s new strategy focused on“Iconic Value”.

The new store is equipped with 10 self-service tills, together with 8 traditional tills. Customers will also be able to use 14 fitting rooms, of which 12 are standard, 1 are accessible to people with disabilities and 1 are for families, ensuring an even more inclusive and comfortable shopping experience for everyone.

The comments

Luca Ciuffreda, Director of Primark Italy, said: "Reaching the milestone of our 500th store globally with the opening of Primark La Cartiera is a moment of immense pride for Primark and a key milestone in our international growth journey. It is a true honour that this landmark store is opening right here in Italy, a country that has welcomed our brand with enthusiasm since we arrived ten years ago. By creating 150 new local jobs, this opening also brings important professional opportunities to the area. I would like to thank the outstanding teams who have worked so hard to deliver this store and prepare it for opening. We look forward to welcoming customers from Pompeii and the surrounding areas, offering them quality products, the latest trends and truly exceptional value for money".

The Mayor of Pompeii, Giuseppe Tortora, commented: “The opening of Primark in Pompeii is an important sign of confidence in and interest in our area. The figure I consider most significant is the employment figure: 150 new local jobs announced mean new opportunities for many people and families. We welcome private investment that can generate employment and new economic opportunities in the area. The fact that Primark chose Pompeii for its 500th store worldwide also adds an internationally significant element to this opening. As an administration, we will continue to play our part in ensuring that Pompeii is an efficient city capable of welcoming investment while respecting the rules, the area and the community.”

Katrin Berling, Centre Manager of La Cartiera Shopping Centre, commented:: “We are particularly proud that La Cartiera itself was chosen to host the 500th Primark store worldwide. This is a major achievement that confirms the appeal of our centre and its ability to attract leading international brands. This opening represents an important step in La Cartiera’s growth and development and responds to an expectation that many of our visitors have expressed to us over the years. We are delighted to finally welcome Primark among the leading brands in our offering.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.