The Conad store on Via Roma in Prato changes its sign and becomes a Superstore

Following major renovation and expansion work, the store has reopened in Prato the Conad store on Via Roma under the Conad Superstore.

The main new features

The work has made it possible to expand the sales area, leading to a complete reorganisation of the layout and an increase in the commercial offering across all product categories. One of the main new features is the creation of an in-house kitchen in the delicatessen department, designed to expand the range of fresh and delicatessen preparations made directly by store staff.

Located in an urban area that is predominantly residential, close to a major industrial and production district of the city, the new Conad Superstore aims to establish itself as a point of reference for the daily shopping needs of local residents and workers. The renovation project has led to an expansion of the premises of approximately 400 sq m and a reorganisation of the interior, with a total sales area of approximately 1.500 sq m.

Focus on fresh and ultra-fresh products

The change of sign has brought significant enhancement of the fresh and ultra-fresh departments, the heart of the supermarket’s offering, with renovated spaces and a wider range. Thefruit and vegetable department has been expanded with new display areas and an even richer range, showcasing local products and following the seasonality of production. The butchery strengthens its offering with a staffed counter and a dedicated selection of preparations and specialities. The fish counter has been enhanced with a wider range of locally caught fish and ready-to-cook delicatessen options. The delicatessen department has been enriched by the new in-house kitchen, which expands the range of fresh preparations made directly in the supermarket. The bakery and the patisserie also strengthen their offering, with a wider selection of baked goods and a range of pizzas and focaccias prepared daily by staff. Finally, the wine department has been expanded with an even richer selection of Tuscan labels and a display dedicated to fine wines.

Strong focus on local excellence

Great attention is devoted to showcasing local excellence, with almost 1.000 products from Tuscany and the “I Nostri Ori” range included in the supermarket’s assortment. The range celebrates Tuscan food traditions through a broad selection of product categories, from delicatessen specialities and baked goods to cured meats and cheeses and local wines, strengthening the connection with local producers.

Alongside local excellence, the Superstore offers an increasingly diverse selection, able to meet consumers’ different dietary habits through a range of healthy, organic and high-protein products and products for specific dietary and consumption needs, such as gluten-free, vegan and ethnic products.

Environmental impact

The redevelopment also incorporated solutions aimed at improving theefficiency of the premises and energy efficiency, with particular attention to its environmental impact. The work carried out includes a photovoltaic system for producing renewable energy to support the supermarket’s operations, a lighting system entirely based on LEDs, electronic labels, a CO2 refrigeration system that uses low-environmental-impact gases and a new HVAC system designed to optimise energy consumption. The work also included optimising the electrical lines, installing a BMS system to monitor and manage consumption, and using Airlite paints, which can contribute to improving air quality indoors. Customers can also use an eco-compactor from Coripet for recycling PET bottles.

Services

The Conad Superstore on Via Roma has 8 traditional checkouts, of which 2 are dedicated to Spesa al Volo, and a team of 50 employees, with 8 new hires confirming the project’s contribution in terms of employment. Customers also have access to a private, free car park with more than 100 parking spaces, as well as a charging point with two charging stations for electric vehicles. Available services also include “Order and Collect”, Wi-Fi, bill payments and mobile phone top-ups. The supermarket also accepts meal vouchers and coeliac vouchers.

As confirmation of its commitment to the local community, the store promotes the recovery of surplus food through collaborations with local associations working to support people in difficulty and reduce food waste.

Comment

“We chose to invest in the local area through the complete renovation of the Conad store on Via Roma in Prato,” say the Conad Nord Ovest members Tommaso, Fabio and Paolo Signorini. “The work included an expansion of the sales area of approximately 400 sq m, with particular attention to environmental sustainability and important solutions aimed at saving energy. The main new features include the creation of the in-house kitchen and the expansion of the range, with the aim of offering customers an even richer, higher-quality shopping experience. For us, this investment represents a tangible sign of confidence in the local area and in the people who choose our stores in the city every day.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.