Penny opens a new store in Ghisalba and renews its presence in the Bergamo area

Penny Italia has opened in Ghisalba (Bg) a new store that strengthens the brand’s presence in the province of Bergamo and continues the programme to renew its store network.

The new store

The store replaces the long-standing outlet in Martinengo, opened in December 2013 and renovated in 2019, introducing larger spaces and the new-generation Penny format.

The new facility covers a total area of approximately 1.700 sq m, of which 1.284 are dedicated to sales. Customers have access to 33 private parking spaces, in addition to 47 municipal parking spaces. The store features the brand’s new format, with deli and butchery departments, and offers a more complete, functional shopping experience that is closer to the community’s everyday needs.

Penny’s strategy

The opening in Ghisalba reflects a clear direction in Penny’s development: combining new openings with the renewal of the existing network, also by replacing facilities that cannot fully accommodate the new store model. This project therefore makes it possible to improve the quality of the spaces, expand the services available and consolidate the company’s presence in the area.

The offering

The commercial offering fully reflects the brand’s positioning: a balance between everyday value, product quality and the promotion of the area’s outstanding products. The store houses all of Penny’s main specialist departments, including butchery, served deli, hot food counter and bake-off area, alongside an assortment in which Italian products account for approximately 75% of the overall offering. This choice reflects the company’s desire to support national supply chains and create shared value with local producers and suppliers.

Continuity also concerns the people. All the employees from the Martinengo store, with the exception of the manager, have been transferred to the new store in Ghisalba. This decision values the skills already present within the team and ensures that customers benefit from experience, knowledge of the area and quality service from the first day of opening.

The comment

“The opening in Ghisalba represents an important step in the renewal of our network in the province of Bergamo,” says Alexandru Iancu, National Sales Manager for Penny Italia’s north-eastern areas. “We have invested in a larger facility suited to the new format, while keeping at the centre the people who have built the relationship with Martinengo’s customers over the years. We are bringing an experienced team and a more complete offering to Ghisalba, with the aim of guaranteeing value, quality and reliable service every day.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.