Prénatal opens a new store in Rimini with a surface area of over 1.000 sq m

Prénatal opened a new Rimini store to the public yesterday, on SS Consolare San Marino, next to the existing Toys Center store.

With a surface area of over 1.050 sq m, the store, dedicated to products and services for pregnancy and early childhood, was created with the aim of offering families and children a functional and comfortable space, where quality, choice and value for money come together with a simple and enjoyable shopping experience designed to meet every need.

The range

From pregnancy through the first years of life, at Prénatal families will find an range designed to support them through every stage of growth. The highlight is the fashion offering, with contemporary-style collections – including the Chicco branded lines – for expectant mothers, new parents and girls and boys aged from 0 to 10 years, combining comfort, functionality and versatility.

Completing the offering is a wide selection dedicated to early childhood, from modular systems and car seats to pushchairs, nursery furniture and household items, together with everything needed for everyday life: baby food and products for breastfeeding, baby meals and hygiene. A wide-ranging offering brought together in one space to make family life simpler and more practical, without compromising on quality and value for money.

The services

The offering is rounded off by services for families. These include: the Info Point, an area inside the store designed to provide information and support; the nursery, a space reserved for breastfeeding to offer comfort and privacy to parents and little ones; birth lists, stork kits, click & collect and personal shopper services, as well as the Prénatal Lover loyalty card, which provides access to exclusive promotions and services and allows customers to collect points for discount vouchers that can be used on clothing.

The comment

“The new Rimini store is a step forward in being close to families and meeting their everyday needs. We have created a space where parents, grandparents and uncles and aunts can find a wide range of quality products, from clothing to childcare, together with services designed to make the shopping experience simple and enjoyable. The proximity to Toys Center naturally complements this offering, giving families the convenience of having everything they need to support children as they grow, from everyday essentials to play, close at hand. Because being close to families also means making every moment of their lives simpler,” said Gregori Dilauro, retail manager Italia.

To celebrate the opening, until 5 October the new store will offer special promotions to all Prénatal Lover loyalty card holders, with discounts of up to 50% on clothing and 20% on early childhood products.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.