Euronics Bruno opens a new store inside the L’Arena di Catania retail centre

Euronics Bruno, a member of Euronics Italia, is expanding its presence in the Catania area with the opening of a new store inside L’Arena di Catania, the new retail centre of the Arena Group, recently opened in the San Giuseppe La Rena area.

The new store, opened yesterday, is the sixth point of sale in the Catania area and the second in the city. The store thus strengthens the brand’s presence in a strategic area of the city and is part of a large shopping centre offering a wide range of shopping, dining, services and leisure options.

The new store

Designed to offer an increasingly discovery- and advice-oriented shopping experience, the store covers a surface area of approximately 1.600 sq m and is divided into areas dedicated to customers’ different needs, including a gaming area, designed especially for younger generations, where products can be tried out directly, and a services area dedicated to support. This configuration highlights the increasingly central role of services in the Euronics shopping experience.

The opening of the new Euronics Bruno also represents a tangible investment in employment: 30 new positions have been created through direct employment and related industries.

The opening was accompanied by the special commercial initiative “Sottocosto da Campioni”, featuring a selection of products and unmissable offers, until 20 October.

An important year

The debut of the new store comes in a particularly significant year for Euronics Bruno, which in 2026 celebrates 90 years in business. This anniversary tells the story of a business that began in Catania in 1936 and developed over the course of nine decades through the evolution of the market, technology and consumer habits. The new opening therefore represents a further step in the company’s growth and strengthens the bond built over time with the area, local communities and younger generations.

The statement

“The opening of a new store in the Catania area is a particularly significant moment for Bruno, especially in the year in which we celebrate 90 years of history,” says Diego Crisafulli, president of Euronics Italia and managing director of Euronics Bruno. “Becoming part of a retail centre such as L’Arena di Catania means continuing our growth journey and confirms our desire to remain present and close to the people and areas where we operate.”

The development plan

The development plan will continue in the coming months with two further openings planned by the end of the year: one in Sicily and one in Lombardy. The new openings confirm Euronics Bruno’s commitment to continuing to invest in its network, consolidating its presence across the area and pursuing a growth path that combines proximity, innovation and services. During 2026, this development plan also saw the network expand internationally, with the addition in July of a new affiliate in Malta, further strengthening Euronics Bruno’s presence beyond Italy’s borders.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.