Cesar reaches ten in Spain with the Acqua & Sapone store in Tomelloso

Cesar has opened a new Acqua & Sapone store at the Parque Comercial Las Chimeneas, one of the main shopping centres in Tomelloso, in the province of Ciudad Real, 200 km south of Madrid.

With the opening of its tenth store in Spain, the company is strengthening its presence in Castilla-La Mancha, in the heart of central Spain, and adding a new milestone to the brand’s development in the Iberian Peninsula.

The new store, with a sales area of over 400 sq m, has been designed to offer a shopping experience focused on convenience, value for money and discovery. Customers will find a wide selection of personal and household care products, cosmetics, perfumery, baby care and other everyday-use categories, with an assortment combining major brands and exclusive Italian products.

Internationalisation journey

The opening in Tomelloso is part of Cesar’s broader internationalisation process, launched at the end of 2024 with the aim of progressively bringing the Acqua & Sapone model beyond the Italian market as well. Spain is now a strategic market for the brand’s development, thanks to a distinctive commercial proposition based on product variety, competitive prices, proximity and attention to service.

With the new store, Cesar confirms its intention to build a network of stores in Spain in high-potential locations, both in urban settings and within retail parks. The aim is to bring an increasingly large number of consumers closer to a format that is already well established in Italy.

“The journey begun in Spain represents an important step for Cesar in the international growth of the Acqua & Sapone. We are working to bring to the Spanish market a model that has demonstrated great solidity in Italy, while maintaining a gradual, attentive and long-term approach – says Cesar Lopez, country leader –. The opening in Tomelloso confirms the strength of the path we have undertaken and reinforces our presence in Castilla-La Mancha, a territory where we see interesting development opportunities. We will continue to invest with ambition and responsibility, with the aim of progressively consolidating our presence in Spain and becoming a benchmark in the personal care, household care and perfumery sector”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.