Action opens a new store in Collegno, in the province of Turin, the 33rd in Piedmont

Action opens a new store in the city of Collegno, the 14th in the province of Turin and the 33rd in the Piedmont region, bringing the total number of stores in Italy to 261.

Spacious and easily accessible, the new store measures more than 804 sq m and for its opening Action hired a team of 15 employees.

Action formula

As of Saturday 31 October, residents of Collegno and the surrounding area can enjoy the Action formula: a selection of 6.000 good-quality and increasingly sustainable products from 14 different product categories (from toys to crafts, from household products to gardening, from DIY to food) at the lowest possible price. Action introduces 150 new products every week, ensuring a relevant assortment that meets different needs and preferences. More than two-thirds of all products cost less than 2 euros.

The comment

"We are very pleased to open a new store in the city of Collegno. In just five and a half years, Action has grown rapidly in Italy, bringing its formula to an ever-increasing number of customers throughout the country. The enthusiasm with which we are welcomed, from the North to our recent openings in Sicily, encourages us to continue along this path. Our success is based on a solid format and, above all, on the commitment of our teams," says Maurizio Oprandi, general manager of Action in Italy.

Quality and sustainability

Action constantly invests in product quality and sustainability, actively reducing greenhouse gas emissions from its operations. The initiatives adopted include eliminating gas connections in its stores by the end of 2024 and using LED lighting in all stores. In addition, clear standards are adopted for supply and procurement.

Products are optimised by reducing their carbon footprint and improving their circularity. Examples include all Action-branded and generic-brand cotton products sourced from sustainable sources: 99% under the Better Cotton programme and the remaining 1% as organic cotton. 100% of the wood used in our products comes from sustainably managed forests, FSC- or PEFC-certified. All cocoa used in Action-branded products has been Fairtrade certified since 2022.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.