Conad Adriatico opens a new Conad store in Locorotondo, in the province of Bari

Conad Adriatico has opened a new Conad store in Locorotondo (Ba), designed to offer the community a complete shopping experience, with a strong focus on the quality of fresh and ultra-fresh products, as well as local produce.

The new store is located along one of the routes connecting the centre of Locorotondo with Fasano, in a position that is easily accessible and integrated into the town's fabric. Its location enables it to serve the daily flow of residents and workers, together with tourists, whose presence is particularly significant at certain times of the year. This setting broadens the customer base and strengthens the store's appeal.

The offer

The star of the offer is the world of fresh and ultra-fresh products. The Fruit and Vegetables department offers a wide assortment of seasonal products and also houses the Pronti dell'Orto area, dedicated to ready-prepared solutions for those seeking convenience without compromising on quality. The department is completed by a corner with pineapple cutters and citrus juicers.

The offer continues with the Take-away Butcher's, with a selection of products ready to buy, and the Cured Meats and Cheeses counters, offering both self-service and assisted service, where traditional charcuterie and dairy specialities are available. These are joined by the Prosciutteria, with a selection of premium products and hand-cutting service on request. There is also ample space for Bread & Confectionery, with sweet and savoury specialities from the local tradition, and the Kitchen, which offers hot and cold preparations designed to accompany different moments of the day.

Specialist areas

Alongside the more traditional departments, the new store also introduces spaces dedicated to increasingly widespread dietary choices and eating habits. The Protein area brings together a selection of products for those seeking a mindful and balanced diet. This offering is complemented, across the various departments, by an assortment designed to meet specific dietary needs, including gluten-free and lactose-free products, organic and plant-based products, as well as Conad-branded ranges dedicated to wellbeing and conscious consumer choices, including Bio, Veg, Eco, Equo and Armonia.

The space dedicated to flavours from around the world also offers a selection of specialities inspired by various international culinary traditions. Distinctive features also include the Mieloteca, dedicated to artisan honeys selected from local and national producers, with information on their different origins and pairings; Vertigo Candy, a space dedicated to sweets, confectionery and indulgent specialities; and the Wine Cellar, with a selection of wines and sparkling wines showcased in dedicated refrigerated display cabinets.

Local produce

The connection with the local area is also central. The store offers, in fact, around 150 products from local producers, distributed across fresh, ultra-fresh and grocery products, with the aim of showcasing the produce and specialities that reflect the local gastronomic identity and the work of businesses in the area. The range extends from cheeses to cured meats, from baked goods to fresh pasta, and finally to wines from Puglia, celebrating the richness and variety of the area's gastronomic excellence.

The store

The store has a sales area of approximately 870 sq m, employs 14 staff and is equipped with 4 traditional checkouts and 2 self-service checkouts. It is open from Monday to Saturday from 8:00 to 21:00 and on Sundays from 08:30 to 13:30. Available services include an information point and special trolleys designed to make shopping easier for people with mobility impairments, promoting greater independence and convenience. Trolleys for transporting small animals are also available.

Particular attention has also been paid to energy efficiency, through solutions aimed at reducing consumption, including LED lighting, the latest-generation refrigeration systems and a photovoltaic system for generating renewable energy.

Comments

"The opening in Locorotondo demonstrates the determination with which Conad Adriatico continues to consolidate its network in Puglia, interpreting the evolution of modern retail through the strength of our cooperative model," says Antonio Di Ferdinando, Managing Director of Conad Adriatico. "In a dynamic area with a strong economic vocation such as the Itria Valley, our priority is to create state-of-the-art commercial facilities capable of ensuring efficiency, competitiveness and high service standards. This investment highlights the entrepreneurial ability of our Members in the area and responds promptly to new lifestyles, meeting both the daily needs of the local community and the flows generated by the appeal of this area."

"We want this store to become a familiar place for those who live in Locorotondo every day," say Vittorio Donnici, Lucrezia Carrieri, Clara Acquaviva, Chiara Scialpi, Elisa Cifelli and Palma Carrucci, members of Conad Adriatico. "We built the offer around people's concrete needs: this is why we have given extensive space to fresh and ultra-fresh products, local produce, ready-made offerings and new product categories. The aim is to offer complete shopping that can respond to the different habits of families and customers in our area."

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.