Upim Gallery completes a hat-trick on Palermo’s main shopping street

Upim Gallery, the new concept from the historic Ovs Group chain, launched after the summer 2025, makes it three and reaches Palermo.

This follows the openings in Merano (Bolzano), at the beginning of September 2025, and Avellino, at the end of October last year.

Two and a half kilometres of shopping

The third location for the format, marking a further step in the evolution of the brand, is located on the central Via Libertà, an elegant thoroughfare 2,5 km long and known to residents and tourists as the heart of shopping in the Sicilian capital.

The project involved the refurbishment of a previous Upim store measuring 1.122 square metres.

The commercial offering, for men, women and children, includes both its own brands and a selection of external brands, as well as a good range of beauty products from independent brands.

The positioning of the new concept

The positioning? “With Upim Gallery, we want to offer a rewarding shopping experience capable of combining accessibility, style and quality and meeting the most diverse needs,” explains Massimo Iacobelli, Upim’s general manager -. “The decision to bring the new format to our historic Palermo premises demonstrates our commitment to investing in historic town centres, helping to revitalise them and integrate them into people’s everyday lives.”

Currently, Upim has more than 350 stores across Italy, as well as developing the shop-in-shop format within the hypermarkets of major large-scale retail groups, including Ipercooop, Iper La Grande I and Conad Superstore.

The brand also offers an online shopping experience through the websites upim.com, blukids.com and croff.it, for the homeware segment.

How significant is the Upim brand?

In the financial year 2024, Upim accounted for a share of Ovs Group’s net sales (1.631,4 million) equal to 378,7 million euros (23,2% of the total), with growth of 8,1% compared with 2023.

Performance was also positive in the first 9 months of 2025 (the latest figure available separately): from January to September, the brand’s figure stood at 281,5 million euros, with a positive change of 1,3 per cent. Ebitda stood at 3,5% (10,8%), an increase of 4,1 per cent.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.