P&G buys, for 3,8 billion dollars, Thorne supplements
P&G buys, for 3,8 billion dollars, Thorne supplements
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Procter & Gamble (P&G) has reached a definitive agreement to acquire the New York-based Thorne, a leader in science-backed health and wellness solutions.
An assortment for every need
Since 1984 Thorne is a trusted partner for healthcare professionals, serving consumers, athletes and industry professionals through food supplements and nutritional supplements: vitamins, magnesium, protein, collagen, creatine, electrolytes, complexes of substances to support pregnant women…
The acquisition puts the American powerhouse in functional nutrition Thorne in a position to further develop its brand, helping people live healthier lives through science-based solutions.
Thorne also uses Taia as well, an advisor for wellness based on artificial intelligence and enables people to take control of their own health and wellness journey.
Since 21 July 2026 basketball champion Napheesa Collier has been one of Thorne's ambassadors
P&G acquires 7 million loyal consumers
Thorne, listed on the NYSE, shows an extremely interesting revenue trajectory and indicative of modern dietary trends: 229 million dollars in 2022, over 500 million in 2025 and 650 million expected in 2026. This is why P&G paid a very generous sum amounting to 3,8 billion USD. It should also be noted that the company has a base of loyal consumers of over 7 million people.
What's more, the Thorne brand is recommended by thousands of healthcare professionals and professional athletes and adopted by more than 100 professional-level sports teams.
Thorne's distribution also reaches Italy
Distribution, through regional distributors, covers numerous countries, including those on the European continent and, naturally, Italy. There is also a well-stocked centralised e-commerce site, while national partners also sell online.
Says Colin Watts, Thorne's CEO: “For more than 40 years, Thorne has earned the trust of healthcare professionals, consumers and partners by putting science, quality and the people we serve at the centre of every decision. Looking to the future, we kept coming back to one question: what will best position Thorne to continue on our journey? I believe P&G is the right partner to help us expand our business while remaining true to the values and standards that have always defined us.”
The transaction is expected to be completed by the end of the current year, subject to customary closing conditions and regulatory approvals. P&G will acquire Thorne from the Flagship Fund managed by L Catterton.
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This content was translated with the assistance of artificial intelligence.
