Ikea Italy, prices cut by 22%. European operation worth 1,2 billion

Ikea Italia lowers the price of hundreds of products most loved by consumers, with an average reduction of 22 per cent. But this does not only concern our country.

The operation is part of a broader European plan worth 1,2 billion euros promoted by Ingka Group, the largest Ikea retailer, together with other brand franchisees and Inter Ikea Group, which links the Swedish retailer’s affiliates and owns the brand.

The countries involved include, among others, Great Britain, Germany, Belgium, France…

Ikea: some examples of the price reductions

The products affected by the reductions also include genuine icons of Ikea design: Poäng – armchairs and cushions, in production for around 50 years – and Kallax, shelving, available for almost three decades

For example: the Kallax cube shelving unit has had its price cut by up to 29% and now costs 55 euros, in its 77 by 147 centimetre version.

The Poäng armchair is 12,5% cheaper, now falling to 69,95 euros.

Kivik, an extra-comfort modular sofa with deep seats in memory foam and pocket springs that adapt to the body, is offered from 299 euros, with a reduction in the retail price of 25% in the 2 -seat version.

Bestå – a system of wall units and modular TV furniture with integrated cable management and a 10 -year guarantee – sees an average reduction across the entire range of structures of 26 per cent.

Why September is the right month

“Reducing prices on hundreds of our most popular products is not part of an isolated promotion, but a promise we make to people to stand concretely by their side. At the same time, we are investing to make Ikea more accessible, opening many smaller-sized stores as part of an omnichannel strategy,” comments Alpaslan Deliloglu, CEO of Ikea Italy.

“September is the month when everything starts again – school, work and new projects – and requires practical support. That is why we accompany customers from the design stage through to the creation of living spaces and commercial premises,” adds Edoardo Posani, country commercial manager at Ikea Italy.

Savings that continue

These new reductions follow the investment made in 2024, when prices were lowered in all Ikea markets. This year, the initiative is focused on Europe, and the product selection and reductions will vary from market to market.

In the United Kingdom, for example, the measure entails a commitment by the group of 54 million pounds (63 million euros), while in Belgium the amount invested is 20 million euros. In Germany as many as 1.500 products.

Finally, for Asia and the USA, savings are being prepared under a specific programme, corresponding to an allocation of 70 million euros.

Ikea Italia Retail has been operating for 37 years, employs approximately 8.000 people and has a presence across the country with more than 50 touchpoints and its e-commerce website, reaching a total of more than 260 million visitors in stores and online in the financial year 2025.

The turnover of this company amounted, again last year, to 2 billion and 193 million euros (-1,51% of 2024), with a profit of more than 102 million (-6,31%).

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.