Ferrarelle and AriZona Beverage launch their new canned range for the US market

Ferrarelle has signed a strategic partnership with AriZona Beverages for the distribution of its new canned range through retail and convenience channels in the United States.

The agreement brings together the expertise and strengths of the two companies, with the aim of strengthening Ferrarelle’s presence in the premium segment of imported Italian mineral waters in the United States. On the one hand, Ferrarelle brings over 130 years of history and a distinctive product to the mineral water landscape; on the other, AriZona provides one of the country’s most extensive distribution networks alongside a well-established track record in developing beverage brands on a national scale.

The new range

As part of its growth strategy in the United States, Ferrarelle is expanding its offering with a new canned range developed specifically for the American market, which also includes the new 500 ml (16,9 fl oz), available exclusively through AriZona. The launch represents a further step in the brand’s development in the US and forms part of a broader internationalisation strategy, also supported by the sponsorship of America’s Got Talent on NBC – the number-one summer entertainment programme on US broadcast television for twenty consecutive years – and by its role as Official Water of the 38th, scheduled to take place in Naples in 2027, and as Official Sponsor of Defender Emirates Team New Zealand.

Designed to meet on-the-go consumption habits, the 500 ml can makes Ferrarelle mineral waters, both naturally sparkling and still, even more accessible to American consumers, tapping into the opportunities offered by the premium packaged water segment in the United States.

The partnership therefore marks AriZona’s first collaboration with a premium Italian brand of naturally sparkling mineral water, confirming the company’s confidence in the category’s long-term potential and in the quality of Ferrarelle’s offering.

A journey through the flavours of southern Italy

Developed to accompany new consumption occasions, the range includes Ferrarelle Sparkling and Still in the 500 ml (16,9 fl oz) format – available exclusively from AriZona – together with The Original Ferrarelle Sparkling and a collection of flavoured water products presented in elegant 330 ml (11,2 oz) cans with a matt finish.

More than a simple collection of flavours, the range offers a journey through Italian tastes and imagery. Inspired by the landscapes, fragrances and lifestyle of the Mediterranean, each product pays tribute to an iconic destination in southern Italy, interpreted through distinctive colours and original illustrations.

The range includes:

• Capri Style – Orange & Tangerine: inspired by the sun-kissed coasts of Capri and the scents of citrus groves meeting the sea breeze, it combines the sweetness of orange with the vibrant notes of tangerine, creating a fresh and bright flavour that evokes the atmosphere of an Italian summer.
• Sicilian Inspiration – Grapefruit & Elderflower: it evokes Sicily’s bold character and Mediterranean soul, combining the bittersweet notes of grapefruit with the delicate floral notes of elderflower, offering a contemporary reinterpretation of Italian aperitivo culture.
• Amalfi Dream – Lemon & Basil: a tribute to the beauty of the Amalfi Coast, it combines the freshness of lemon with the aromatic notes of basil, creating an exquisitely Italian flavour, ideal both at the end of a meal and for a refreshing break during the day.

Every detail of the range as a whole has been designed to express Ferrarelle’s contemporary Italian identity. Cans with a design that is modern and essential, matt finishes and a delicate colour palette convey the brand’s values of Italian identity, purity and naturalness, bringing a premium aesthetic and an authentically Italian character to different consumption occasions.

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“Ferrarelle embodies everything we look for in a partner: an outstanding product, an authentic history and a brand capable of forming a genuine relationship with people,” said Spencer Vultaggio, chief marketing officer at AriZona Beverages. “For over 130 years, Ferrarelle has upheld this tradition, and the quality of the product speaks for itself. We are excited to put AriZona’s distribution network at the service of this project, making authentic Italian mineral water even more accessible to US consumers, especially through a format designed for today’s consumption habits.”

“The United States has long been an important market in Ferrarelle’s international journey, and this partnership marks a new level of ambition for our presence in the country,” said Carlo Pontecorvo, chairman and chief executive officer of Ferrarelle. “AriZona and Ferrarelle are bringing together complementary expertise, jointly creating the conditions to achieve objectives that would be more difficult to accomplish individually. For us, this is the essence of a strong international strategy: choosing the right partners, integrating expertise and capabilities, and laying the foundations for sustainable, long-term growth.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.