Gruppo Desa: +7% in 2025. Turnover to double in 2034

The figures for Gruppo Desa, which is delivering on its promises in a key year, shine brighter than ever, made even more interesting by the main internal merger.

We are talking about the merger by incorporation of Italsilva Commerciale into Real Chimica, completed by the Seregno-based giant (Monza Brianza) on 1 June 2025.

Gruppo Desa reaches 434 million in turnover

The consolidated financial statements, the first prepared according to Ifsr principles (international standards), recorded a 7% increase in turnover, rising from approximately 434 million euros restated for 2024 to 464 million in 2025. Ebitda exceeded 27%, compared with 25,4% previously.

Growth was supported by the two main sectors of reference, namely home and personal care, with 274 million bottles sold worldwide in 2025 (+11 million more than in 2024), while sales in the Pharma division remained stable (including the Sauber, Ico and Apropos brands).

Italy and overseas markets compared

Geographically, the Italian market recorded year-on-year growth of 4%, while the French market – through the commercial subsidiary Alliance, based in Lyon – experienced very strong acceleration, amounting to 41%.

The other countries, driven particularly by China, recorded an overall increase of 12%.

The performance abroad was achieved with Chanteclair products, in line with the international investment strategy for the flagship brand.

Marco Silva: "Expansion into foreign markets is a strategic lever"

Seventy million for development

The industrial plan for the next 7 years (2027–2034) includes significant targets, including, once fully operational, doubling turnover, thanks to investments of 70 million euros, mainly allocated to production and greater logistics.

In particular, 34 million will be allocated to maintaining the production lines, 10 million to new plants, while 26 million has already been earmarked for the new automated platforms in Sant’Agata Bolognese (Bo).

The president Marco Silva explains: “This year we decided to prepare the consolidated financial statements according to international standards in order to be comparable in an increasingly global market, in line with our mission to be a global cleaning company".

And what about us? “The Italian market – Silva continues – with 69% of turnover, remains the foundation of the business on which to build international growth, already successfully launched in France, China and Eastern Europe. Expansion into foreign markets is a strategic lever. In addition to the flagship brand Chanteclair, Quasar, Spuma di Sciampagna and Sauber will also support Desa’s development, leveraging what are already our best sellers”.

Desa Industry is born within Gruppo Desa

Founded in 1908 in Seregno (Mb), thanks to the ongoing contribution of the Silva, Sala and Malagoli families (now in their third generation), Gruppo Desa is one of the leder companies in the home and laundry cleaning products sector and in products dedicated to personal care and hygiene. It distributes in over 40 countries, with China as its main overseas market.

The 2023 fund Azzurra Capital joined the shareholding structure with a stake of 30%.

Four production plants in Italy – Seregno (Mb), Caravaggio and Fara Olivana, both in the province of Bergamo, and, as mentioned, Sant’Agata Bolognese – and more than 540 employees.

In January, therefore after the end of the financial year, Desa announced a second internal merger, which led to the creation of Desa Industry, the entity coordinating the production centres.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.