Retail media and in-store digital communication: free Technoretail webinar
Retail media and in-store digital communication: free Technoretail webinar
- Information
Thursday 26 March at 10.30 Technoretail – the first and only online daily publication entirely dedicated to digital transformation in the retail world, part of Edizioni DM – is organising the webinar “Retail media & and in-store digital communication”.
The webinar focuses in particular on the evolution of the point of sale, which in recent years has changed from a simple place of purchase into a platform for communication and interaction between brands and consumers.
Retail media and digital communication at the centre
A scenario in which retail media and in-store digital communication are taking on an increasingly strategic role, enabling retailers to leverage data, personalise messages and integrate the physical experience with the digital one. Screens, electronic labels, analytics solutions and dynamic content are becoming key tools for guiding purchasing decisions and measuring campaign effectiveness directly at the moment of truth.
The webinar “Retail media & and in-store digital communication” will be an opportunity to analyse – through the perspectives of leading figures in the sector – figures, trends and concrete cases from a rapidly changing ecosystem, exploring how retail media can generate new revenue streams for retailers while offering brands more targeted, measurable communication opportunities that are consistent with the customer journey.
Discussion and dialogue among industry experts
The digital event, which is free to attend upon registration, represents an important opportunity for discussion and dialogue, bringing together leading figures in the sector. Its main objective is to provide rapid, qualified answers, opinions and in-depth analysis, meeting the growing need for information and updates among retail technical professionals and suppliers of advanced technology solutions for the distribution sector.
The meeting will be moderated by Fabio Massi, editorial director of Technoretail, who will lead contributions from Corinna Passaro, retail director at Circana, Davide Monzani, group media manager and & digital marketing manager at Finiper Canova, Federico Sansone, digital manager at Gruppo Végé, Sabrina Tilotta, marketing innovation at Coop Italia.
“Retail media currently represents one of the most interesting developments in the relationship between distribution and branded goods manufacturers – explains Fabio Massi –. Thanks to the growing availability of data and the spread of digital technologies at the point of sale, large-scale retailers are transforming their stores into fully-fledged media channels, capable of integrating communication, promotion and the shopping experience. The webinar will be an exciting opportunity to learn more about the retail media experience of some important players in modern retail.”
How to take part in the webinar
To take part, simply register for free via this link.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
