With Short Collection 2026, Risparmio Casa brings the magic of Harry Potter to its stores

Risparmio Casa brings the world of Harry Potter to its stores with the Short Collection 2026, a collection of exclusive prizes.

2026 is a particularly significant year for the world of Harry Potter: it marks 25 years since the cinema release of "Harry Potter e la Pietra Filosofale", the first film in the series, directed by Chris Columbus and released in cinemas on 16 November 2001.

The new points collection

It is in this special commemorative year that Risparmio Casa has chosen to dedicate its sixth Short Collection to the Harry Potter universe. Accompanied by the claim “Come and discover the magic of Harry Potter”, the new points collection confirms a format that is now well established in the relationship between Risparmio Casa and its community, drawing on the strength of a cross-generational, timeless narrative universe, born from the pen of J.K. Rowling and capable of engaging several generations.

From 3 November 2026 until 31 January 2027, holders of the Risparmio Casa Loyalty Card will be able to collect stamps through their purchases and speed up their collection by choosing the sponsor products highlighted in leaflets and on shelves.

The prizes

At the heart of Short Collection 2026 is a selection of exclusive prizes dedicated to Harry Potter, designed to combine the iconic character of the series’ characters and elements with objects to use, share and collect:

• ceramic mugs with a heat-reveal effect: heat-sensitive mugs that reveal dynamic graphics when in contact with hot drinks, available in two variants: "Back to Hogwarts" and "Quidditch".
• Harry Potter plush toy: a soft version of the famous wizard with a height of 20 cm
• drawstring bag: a practical, roomy accessory (35x40 cm) featuring colourful illustrations of the saga’s most beloved characters
• matching notebook: a versatile notebook (21x14 cm) with an elastic closure and an illustrated cover.
• Harry Potter wand: a detailed collectible replica measuring 36 cm, designed to bring the atmosphere of the saga to life.

A collection that brings the magic of Hogwarts into everyday life and gives customers the opportunity to use, share and collect objects inspired by one of the most beloved narrative universes of all time.

The comment

“The Short Collection represents an important opportunity for us to strengthen our relationship with our community and transform everyday spending into an experience capable of engaging the whole family,” says Riccardo Battistelli of Risparmio Casa. “This year we chose Harry Potter, a universe that continues to speak to different generations, to create a collection that combines objects for everyday use with items to collect.”

The results of previous editions confirm the strength of the format: in 2025, more than 1 million customers took part in the collection. In addition, at the close of the third trimetre of 2026, use of the loyalty card recorded an increase of 15% compared with the same period in 2025, a result that forms part of Risparmio Casa’s efforts to strengthen customer loyalty and make the shopping experience increasingly engaging.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.