The Franciacorta in the Cellar Festival returns 2026, where wine becomes an experience

From 18 to 20 September, the Franciacorta in the Cellar Festival, an event dedicated to discovering Franciacorta promoted by the Consortium, returns.

An educational vocation

The 2026 edition aims to put wine back at the centre of the experience, strengthening the event’s educational vocation. It is increasingly an opportunity for businesses, enthusiasts and the local area to meet and share experiences, with knowledge of the Franciacorta method, its production history and theidentity of the appellation becoming the common thread running through the entire programme.

A rich programme

This year, the event further enriches its cultural and educational dimension, expanding opportunities for the public to explore and exchange ideas through a rich programme of tastings, visits and experiences in some of the most representative places in this corner of Lombardy. The programme is designed to encourage direct dialogue with producers and offer a more informed understanding of the distinctive qualities that make Franciacorta an excellence in the Italian wine scene.

The Franciacorta Wine Route

The Franciacorta in the Cellar Festival involves the entire area, also through the Franciacorta Wine Route, which has been promoting its tourism, cultural and food-and-wine potential for over twenty years. Alongside initiatives organised by the wineries, the event also highlights the contribution of restaurants, accommodation facilities and hospitality operators, which will take part with dedicated proposals and opportunities for discovery aimed at showcasing the local heritage, traditions and excellence.

Alongside these activities, the exhibition dedicated to zoning, first presented during Design Week, is also returning and can once again be visited at the Consortium’s headquarters. The exhibition explores the dialogue between soils, landscape and interpretation of the Franciacorta method, offering an in-depth look at the factors that help define its distinctive profile and making them accessible to the public.

Research and innovation

The programme is also expanding thanks to new projects developed together with Accademia Symposium, an advanced training centre in the wine-growing and food-and-wine sectors. This contribution aims to explore further the themes of research and innovation that currently guide the evolution of Franciacorta, offering a contemporary perspective on the work and vision of Franciacorta-based businesses.

The official website contains the complete programme of events, participation details and all updates relating to the Festival. New features also include the introduction of a dedicated identification system: educational events will be marked with a specific graphic code, making it easier to consult the programme and identify experiences with a stronger educational focus.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.