Lago 1968 launches the new “Be Your Selfie” competition blending taste, creativity and social media

Lago 1968 celebrates back-to-school by launching “Be Your Selfie”, the new competition dedicated to consumers for an engaging shopping experience combining spontaneity, taste and the desire to share.

The consumer promotion, running until 29 November, combines the pleasure of a snack with the creativity of social media: for 14 weeks, the brand invites its customers and community to share their break time in an original way, transforming a simple selfie into an opportunity for self-expression.

The competition

The protagonists of the initiative are the iconic Crostatine and Ciambelle Lago 1968, which are returning to Gdo shelves with an even more refined recipe, developed to offer a more satisfying taste experience, and with completely redesigned packaging, contemporary, recognisable and designed to enhance the brand’s identity.

Consumers are invited to enter the competition by posting a Instagram creative selfie together with a pack of Crostatine and Ciambelle, using the dedicated hashtags and mentioning @lago_1968. The weekly prizes are Jbl headphones, while the final draw offers 4 Nilox electric scooters.

Engaging with the new generations

The competition was created with the aim of strengthening dialogue with the public, particularly with the new generations and families, highlighting the role of a snack as a daily moment of pleasure and authenticity. Through a simple and immediate participation mechanism, the competition aims to stimulate the creation of spontaneous content, increasing the visibility of the product restyling and consolidating the brand’s presence on social media.

The comment

“With the launch of the ‘Be Your Selfie’ competition, Lago confirms its desire to innovate without losing its connection with tradition, offering products that evolve in terms of taste, such as the new yoghurt Ciambella, but also in terms of image, while preserving the values of quality and conviviality that distinguish the brand,” commented Cristina Segatto, marketing director at Bouvard Italia & Lago Group.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.