Lago 1968 launches the new “Be Your Selfie” competition combining taste, creativity and social media

Lago 1968 celebrates the back-to-school season by launching “Be Your Selfie”, the new competition dedicated to consumers, offering an engaging shopping experience centred on spontaneity, taste and the desire to share.

The consumer promotion, running until 29 November, combines the pleasure of a snack with the creativity of social media: for 14 weeks, the brand invites its customers and community to share their break time in an original way, transforming a simple selfie into an opportunity for self-expression.

The competition

The protagonists of the initiative are the iconic Crostatine and Ciambelle Lago 1968, which are returning to the shelves of modern grocery retailers with an even more carefully refined recipe, designed to offer a more satisfying taste experience, and with completely revamped packaging, contemporary, recognisable and designed to enhance the brand’s identity.

Consumers are invited to enter the competition by posting on Instagram a creative selfie together with a pack of Crostatine and Ciambelle, using the dedicated hashtags and mentioning @lago_. Every week, the prizes include JBL headphones, while the final draw offers 4 Nilox electric scooters.

Engaging with the younger generations

The competition was created with the aim of strengthening dialogue with the public, particularly with younger generations and families, highlighting the role of the snack as a daily moment of pleasure and authenticity. Through a simple and immediate participation mechanism, the competition aims to encourage the creation of spontaneous content, increasing the visibility of the product restyling and consolidating the brand’s presence on social media.

The comment

“With the launch of the ‘Be Your Selfie’ competition, Lago confirms its desire to innovate without losing its connection with tradition, offering products that evolve in taste, such as the new yoghurt ring cake, but also in appearance, while preserving the values of quality and conviviality that distinguish the brand,” commented Cristina Segatto, Bouvard Italia Marketing Director & Lago Group.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.