“Raccontamela giusta!” returns, the competition bringing the younger generations closer to the world of agriculture

It returns this year too “Raccontamela giusta!”, the competition promoted by the Val di Non and Val di Sole Apple District which invites children and young people to observe, explore and tell the story, through a video, of a typical agricultural product from their local area.

The aims

Designed to bring the younger generations closer to the world of agriculture, the competition, aimed at state lower secondary schools and classes I and II of state upper secondary schools located in Italy, invites girls and boys to explore the relationship between agriculture, the environment and communities, starting from the excellence and stories of their local areas.

How to take part

Following a training programme, each class will be able to make a video lasting no more than five minutes, dedicated to a typical agricultural product from their region or autonomous province, choosing either a storytelling or journalistic investigative approach to describe the characteristics of the local supply chain. The first edition was won by class 2E of the “E. Fermi” lower secondary school in Rimini, which was awarded for a video story dedicated to the Santarcangelo di Romagna water onion, a Slow Food Presidia product.

To enter the competition, it will be necessary to send by 30 January 2027 the video, a presentation sheet of no more than 1.500 characters, the entry form and the documentation required by the rules, available on the dedicated page. The entries will be assessed by a jury made up of three experts in agriculture, education and communication, based on originality, the quality of the research and the effectiveness of the storytelling. The prize is a three-day, two-night stay in Val di Non or Val di Sole with the opportunity to visit the key locations involved in apple production.

The educational format

The competition is part of the “Raccontamela” educational format, designed for students aged 10 to 15 years and developed by the District in collaboration with the Melinda Consortium. Through two video lessons, the programme explains the characteristics of the Trentino apple supply chain. From pollination and flowering through to cold storage and quality selection, the story also highlights the role of innovation in reducing water and energy consumption, limiting waste and protecting delicate mountain ecosystems in the context of climate change.

In short, a virtual journey to discover practical solutions such as drip irrigation, the use of renewable resources alone, the storage of apples in underground chambers deep in the heart of the mountain and the remarkable Apple Cable Car in Melida, the first facility of its kind in the world dedicated to transporting fruit, avoiding thousands of road journeys every year.

The comment

“The commitment and enthusiasm for discovery that emerged in the videos produced by all the classes taking part in the first edition demonstrated the value of an initiative in which we strongly believed from the outset,” explains the president of the Apple District, Ernesto Seppi. “Building on this experience, this year’s competition will once again provide an important stimulus for the boys and girls. The objective remains the same: to foster among the younger generations a growing awareness of the economic and social value of agriculture and of the challenges faced by the sector every day.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.