Salumificio Mec Palmieri highlights the deli counter with the national “Buono da Favola” competition

Salumificio Mec Palmieri has launched “Buono da Favola”, the new national competition dedicated to Mortadella Favola L'Originale and Mortadella Favola Gran Riserva.

The initiative, valid from 1° September to 30 November 2026, is open to purchases made at physical points of sale, both in modern retail and traditional shops, excluding e-commerce, and aims to highlight the deli counter, encourage consumer loyalty and support the sell-out of one of the most iconic products in the Italian cured-meat sector.

How to enter and prizes

To take part, participants simply need to purchase at least 150 g of Mortadella Favola from the deli counter, keep the receipt and weighing-scale label showing the quantity purchased, and upload the documents to the dedicated website, or send them via WhatsApp to the dedicated number.

The promotion has been designed to actively involve the end consumer through a simple and immediate mechanic. Every day, a digital shopping voucher worth 100 euros, for a total of 91 instant-win prizeswill be awarded, while everyone who has made at least one valid entry will automatically be entered into the final draw for three digital shopping vouchers worth 1.000 euros each. The total prize pool amounts to 12.100 euros.

An additional engagement element is the opportunity for those who are not winners to complete a short optional questionnaire, enabling them to receive immediately an additional instant-win entry. This solution both increases consumers' chances of winning and enables the company to collect useful information to better understand the market's purchasing preferences and habits.

Focus on the deli counter

“With Buono da Favola, we want to create an initiative capable of generating value throughout the supply chain, starting with points of sale,” comments Francesco Palmieri, Chief Executive Officer of Salumificio Mec Palmieri. "The deli counter is a strategic channel for Mortadella Favola because it allows all the quality characteristics that make our product unique to be expressed at their best. Through this competition, we aim to encourage and strengthen the bond between consumers and the Favola brand.”

To ensure maximum visibility for the initiative, Palmieri has prepared dedicated materials for points of sale, including displays customised for the participating products. The competition will also be supported by online and offline communications that will accompany the entire promotional period.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.