Peroni Nastro Azzurro 0.0% fires up the passion of Ferrari fans with "Drive to Monza"

To celebrate the now well-established partnership with Scuderia Ferrari Hp, Peroni Nastro Azzurro 0.0% opens the week of the F1 Italian Grand Prix with "Drive to Monza", an event taking place tomorrow 2 September in the prestigious setting of Palazzo Reale in Milan.

Two exceptional guests

Peroni Nastro Azzurro 0.0% will offer the general public a unique opportunity to experience the atmosphere of the Grand Prix up close, thanks to the presence of two exceptional guests: Charles Leclerc and Lewis Hamilton.

The two drivers will cross Piazzetta Reale to give the city and its fans a special greeting, ahead of a weekend that promises great excitement. The event, broadcast live on Sky Sport, will allow fans across Italy to experience the excitement of meeting Charles and Lewis at the start of one of the weekends most eagerly awaited by motorsport enthusiasts.

A royal party

Afterwards, the guests will take part in the party hosted by Peroni Nastro Azzurro 0.0% in the iconic spaces of The House of Peroni Nastro Azzurro, inside Palazzo Reale: an experience inspired by contemporary Italian style, featuring entertainment, convivial moments and a highly anticipated DJ set with an exceptional international special guest, produced by RayBan.

The initiative forms part of the path that Peroni Nastro Azzurro has been pursuing for years in the world of international sports sponsorships, and consolidates the third year of its partnership with Scuderia Ferrari Hp.

The comment

“With ‘Peroni Nastro Azzurro 0.0% Drive to Monza', we want to celebrate the partnership with Scuderia Ferrari Hp and the anticipation surrounding the Italian Grand Prix, bringing an exclusive experience to Milan that combines passion, Italian style and genuine sharing,” says Viviana Manera, Marketing Director of Birra Peroni.

Joining Peroni Nastro Azzurro 0.0% on this special evening will be several exceptional partners, including: Ray-Ban and Puma, respectively Team Partner and Premium Partner of Scuderia Ferrari Hp, and Museo Ferrari, which will help make the experience even more memorable.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.