RedPop brings its “Snack Me” spirit to life this summer through sampling activities and digital initiatives

RedPop brings its rebellious spirit to the European summer with a calendar of initiatives designed to reinforce the concept “Snack Me”, which best captures the apple’s distinctive personality.

An apple-shaped snack

With its compact, lightweight and practical format, the little rebel with a sweet heart establishes itself as a true apple-shaped snack, perfect for a little moment dedicated to yourself. A modern and versatile identity enables RedPop to engage with those who love discovering new products and new ways of consuming them, successfully reaching younger generations too.

Sampling activities

The summer action plan focuses on high-impact sampling activities that see RedPop distributed near classic vending machines for packaged snacks, offering consumers a natural and practical alternative for snacking: small and resilient, and not prone to bruising in a backpack or handbag, RedPop is perfect for a simple, authentic moment of pleasure. The initiatives are taking place in two of Italy’s main railway hubs – Milan and Bologna – strategically selected for their high footfall and ability to reach a broad and diverse audience.

The digital strategy

Supporting the on-the-ground activities is also RedPop’s digital strategy which includes a multi-country social media campaign focused on the “Snack Me” positioning, supported by specific influencer marketing. These include the “RedPop 30 Days Apple Snack”, which invites creators to share how to incorporate a natural snack into everyday life, inspiring their communities with ideas and consumption occasions and inviting them to take part in the challenge.

The collaboration with Supergirl

The summer activations also form part of the communication journey launched through the collaboration between RedPop and Supergirl, which began to coincide with the late-June cinema release of the new film dedicated to the DC heroine. Built on shared values such as independence and courage, this synergy strengthens the brand’s bold and unmistakable identity through one of pop culture’s most iconic and recognisable characters. In addition to consumer and retail activations, the distinctive mark of the partnership is Supergirl’s unmistakable S-Shield featured on stickers and promotional materials during these months: a disruptive visual element capable of increasing brand awareness and the product’s memorability on the shelf.

Through this integrated mix of on-the-ground experiences, digital content and highly appealing partnerships, RedPop continues to engage directly and contemporarily with consumers, bringing its idea of natural snacking into contexts increasingly close to everyday life. Thanks to its practical format, exceptional sweetness and colourful, impactful visual identity, RedPop confirms its status as a modern apple, an appealing pop treat within easy reach: the perfect snack for unleashing your rebellious spirit.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.