Riccione Piadina launches the original “Give it all up and become a Romagnolo” competition

Riccione Piadina has devised and produced “Give it all up and become a Romagnolo”, the competition offering a total prize pool worth 21.500 euros.

The initiative by the Romagnolo company, active for over 30 years in the production and marketing of Romagnolo piadine and more, ends on 28 February 2027 with a grand final prize drawn at random: the winner will be able to stay in Riccione during the three summer months, to experience the most beloved seaside resort on the Riviera, which has always been synonymous with fun and relaxation.

How it works

The mechanism of “Give it all up and become a Romagnolo” is simple and immediate. All you need to do is purchase a pack of Riccione Piadina during the competition period and register the receipt online on the website concorso.riccionepiadina.com. This way, you can instantly win one of the hundred Romagnolo texts, the characteristic pan for cooking the perfect piadina, offered as prizes every day, and above all take part in the draw for the final prize.

The prize

A real opportunity to experience the Romagnolo way of life. The lucky winner will have an apartment in Riccione at their disposal for the whole months of June, July and August, as well as 3.000 euros’ worth of shopping vouchers, a parasol with two sun loungers for the entire summer season and a series of benefits for access to the area’s most popular and frequently visited tourist attractions.

The comment

“It was precisely the piadina’s strong identity with our region that inspired the idea of a competition that could also be a tribute to Romagna and our city, of which we are proud. Our products carry the warmth of tradition with them, and every bite evokes the passion of our land, the carefree hours and the fun it is capable of offering. An invaluable wealth that we want to enhance and share through what we are capable of creating: a piadina with an unmistakable taste, synonymous with quality,” says Roberto Bugli, at the helm of Riccione Piadina.

The communication campaign

To support the launch of the competition, a dedicated communication campaign on the Mediaset networks is planned. Riccione Piadina has also planned product placement during the edition of “Grande Fratello Vip” airing from 17 September.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.