Haribo renews its Halloween tradition with “Trick or Treat Bear”
Haribo renews its Halloween tradition with “Trick or Treat Bear”
- Information
This Halloween too, 2026 Haribo is renewing its spine-chilling tradition with “Trick or Treat Bear?”, the campaign that, for the third consecutive year, brings all the brand’s deliciousness and childlike happiness to one of the most eagerly awaited celebrations for young and old alike.
This year’s initiative, “The Awakening of the Haunted House,” will take place from 28 October to 1° November and will arrive simultaneously at three Italian shopping centres: the Arese shopping centre, in the Milan area, the Porta di Roma Shopping Gallery and the Casamassima Shopping Park, in the province of Bari.
Inside the Haribo space inspired by a haunted house, families will be able to immerse themselves even further in the atmosphere of Halloween with a fun family makeover, giving young and old alike a spine-chilling look, and have their picture taken in the Haribo Family Portrait: a family photo that will be printed on the spot and given to them as a memento of the experience. Visitors will be welcomed by the iconic Haribo mascot, along with the ever-present gummy sweets to enjoy and share.
But the surprises do not end there: throughout the month of October and until 1° November 2026, by purchasing at least 3 Haribo packs weighing equal to or more than 100 g, it will be possible to immediately receive the “Haribo Trick or Treat Bear?” shopper bag as a gift and, by registering your proof of purchase on the dedicated website, have the chance to win the new Haribo alarm clock with projector. Anyone taking part in the “The Awakening of the Haunted House” initiative has an extra chance: by making the same purchase at participating shops in the three shopping centres, from 28 October to 1° November, they will also receive a special “scratch-and-win” card, giving them an additional chance to win the alarm clock.
This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.
