Esselunga renews its partnership with the Red Bull team for the Italian Formula 1

Esselunga and Red Bull, on the occasion of the Italian Formula 1, have renewed their partnership, which has linked them since 2022 alongside Oracle Red Bull Racing.

A renewed synergy

Also in this edition, taking place at the Monza National Autodrome from 4 to 6 September, the Esselunga logo will accompany the Oracle Red Bull Racing team's single-seaters, visible throughout the race weekend alongside the major international brands supporting one of the most successful teams in the F1 world. A partnership that strengthens a synergy of values between two brands long committed to the pursuit of excellence and quality.

A winning team

Founded in 2004 and competing in Formula 1 since 2005, the team based in Milton Keynes has won no fewer than six Constructors' titles (2010-2013 and 2022-2023) and eight Drivers' titles. In 2026 the wheel is entrusted to Max Verstappen, a four-time world champion between 2021 and 2024, alongside Isack Hadjar, a young driver promoted to the team for the new season.

The experience, however, is not limited to the track. Starting from 23 August, Esselunga stores in Fino Mornasco, Monza on Viale Libertà and Macherio will host Formula 1themed displays, interactive corners and experiential activities designed to engage motorsport enthusiasts in the weeks leading up to the Monza weekend.

An adrenaline-fuelled competition

At the heart of the initiative is the national competition “Red Bull All Terrain”, taking place from 3 August to 20 September 2026 and open to holders of Carta Fìdaty. Anyone who purchases at least two individual Red Bull cans or a 4-pack, in Esselunga stores or online, will be able to access a digital motorsport-themed game and compete for the chance to win exclusive prizes.

The winner will fly to Austria, to the Red Bull Ring in Spielberg, to enjoy an adrenaline-fuelled driving experience on the Red Bull home circuit, one of the most spectacular tracks on the Formula 1calendar. Numerous other prizes branded with Esselunga and Oracle Red Bull Racing are also up for grabs.

Taking part is simple: just register on the dedicated website, upload the purchase receipt and describe in a few lines your desire to experience the world of Oracle Red Bull Racing up close. A jury will select the winners, assessing creativity, originality and affinity with the brand's values.

With the partnership renewed, Esselunga and Oracle Red Bull Racing once again celebrate a passion for speed, involving the public in a project that begins in the stores, passes through the Monza grid and leads all the way to the Red Bull Ring in Austria.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.