Raviolificio Scoiattolo refreshes the packaging of the Giganti to strengthen shelf recognition

Raviolificio Scoiattolo is renewing the image of its Giganti, one of the company’s flagship offerings, with new packaging.

The new look of the packs stems from a precise graphic choice: making the range even more recognisable on the shelf and transforming the distinctive characteristics of the Giganti into immediate and memorable visual elements.

The new packaging puts the raviolo itself centre stage: a Gigante opened in the middle, with its generous filling visually bursting out of the pasta. “A simple and direct graphic choice, conceived and created by our creative team, which tells the extraordinary story of these ravioli, visually highlighting two fundamental characteristics of the range: the actual size of the product, represented to scale 1:1, and the generosity of its delicious filling,” says Alice Lepori, creative director of Scoiattolo.

Among the elements highlighted on the new pack is also the indication “4 ravioli – 2 portions”, which clearly explains the particularity of the format: the size of the Giganti and the quantity of filling make it possible to serve a complete and satisfying dish with just two large ravioli.

The restyling concerns the product’s image exclusively, while the ingredients remain unchanged. The two offerings in the range, Giganti with Ricotta, Spinach and Parmigiano Reggiano and Giganti al Gorgonzola Dop, remain faithful to the recipes that have made them successful: 70% of filling wrapped in exceptionally soft pasta, all made with raw materials and combinations designed to enhance their flavour.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.