Bauli presents Girella KPop Demon Hunters, the new limited edition in collaboration with Netflix

Bauli presents Girella KPop Demon Hunters, the new limited edition created as part of a new collaboration with Netflix.

The product combines Girella's unmistakable taste with the visual universe of KPop Demon Hunters, through a dedicated package and an exclusive collectible sticker included in every pack.

The new product

The new edition brings the K-Pop world into Bauli's sweet snack range for the first time. The limited edition customises not only the pack, inspired by the colours and protagonists of the film, but also Girella, which to celebrate the collaboration appears in an unprecedented purple design. To complete the experience, an exclusive collectible sticker in every pack makes snack time even more engaging. With the launch, Bauli is inaugurating its collaboration with Netflix and showcasing one of the most recognisable products in its portfolio through the languages of entertainment and contemporary pop culture.

Bauli Girella KPop Demon Hunters is available at large-scale retail outlets, in the format of 6 snacks of 35 g each, for a total weight of 210 g.

The comment

“Girella is a product capable of evolving while remaining immediately recognisable. With this limited edition, we want to bring snack time even closer to the audience's passions, combining the taste of Girella with a trend that brings together millions of fans of the genre and collecting. The collaboration with Netflix allows us to bring a contemporary project to life, one capable of extending beyond the product and reaching the public at Lucca Comics & Games 2026”, stated Luca Casaura, chief business officer of Bauli Italia.

Girella at Lucca Comics & Games

The story of the limited edition will continue at Lucca Comics & Games, where Girella KPop Demon Hunters will be present as part of Netflix's activation dedicated to the film. During the event, there will be opportunities for visibility and audience engagement, together with sampling activities and customised materials.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.