Kioene celebrates Halloween with a special edition dedicated to Pumpkin and Carrot Mini Burgers

Kioene celebrates Halloween with a special edition of the Pumpkin and Carrot Mini Burgers, designed to bring the full spirit of the occasion to store shelves.

The new Halloween edition includes two packs of Mini Burgers, brought together by a special themed sleeve that dresses the product in graphics evoking the festive atmosphere with an instantly recognisable touch.

The choice of Pumpkin and Carrot Mini Burgers fits into the autumn context, where pumpkin, the quintessential symbol of Halloween and a star of this time of year, meets Kioene’s plant-based offering. The special edition thus brings the spirit of the celebration directly to the table, turning it into an opportunity for conviviality centred on plant-based flavour, during an occasion that in Italy involves, through themed celebrations and purchases, 61% of Italians (around 11 million), with participation of 70% among those under 34.

“We wanted to play with one of the most characteristic moments of autumn, giving our Pumpkin and Carrot Mini Burgers a special touch for Halloween,” said Cristian Modolo, Kioene’s marketing director. “It seemed natural to us to start precisely with this product to create an edition capable of bringing the spirit of the celebration to the table too. It is a simple initiative that allows us to bring Kioene even closer to the occasions for consumption and conviviality that are part of people’s everyday lives. With this special edition, we therefore want to add a small element of surprise to a product that our consumers already know, celebrating Halloween with our usual approach to the plant-based world.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.