Parmigiano Reggiano presents itself at Ttg Travel Experience as a tourist destination

The Parmigiano Reggiano Consortium will take part in Ttg Travel Experience, the leading event for the tourism industry organised by Italian Exhibition Group, taking place at the Rimini Expo Centre from 14 to 16 October 2026.

The Consortium will be present alongside 10 tourist dairies representing the entire PDO production area, which includes the provinces of Parma, Reggio Emilia, Modena, Bologna on the left bank of the Reno and Mantua on the right bank of the Po. This presence is intended to bring it together with tour operators, travel agencies, buyers, destination managers and industry professionals, and to develop new opportunities to include visits to the dairies in the Italian and international tourism offering.

The fair

Ttg Travel Experience will bring operators and destinations together in Rimini to discuss tourism trends in 2027, from new travel models to the role of experiences in the development of local areas. The 2025 edition welcomed 2.700 exhibiting brands and 1.000 buyers from 75 countries. Taking part in the event therefore gives the Consortium an opportunity to present the offering of its tourist dairies to an international professional audience.

Experiencing Parmigiano Reggiano

Taking part in Ttg forms part of the strategy behind “Experience Parmigiano Reggiano”, the project launched by the Consortium to transform the PDO production area into a tourist destination to be discovered 365 days a year. The area already records around 4 million visitors every year, and the Consortium intends to engage with them in an increasingly structured way, creating a direct link between the product’s international renown and the discovery of the places where it is made. The strategic objective is to reach 300.000 direct visitors to the dairies by 2029.

The protagonists in Rimini will be the tourist dairies, establishments that are particularly well equipped to provide a continuous welcome throughout the year. A visit allows visitors to watch production of Parmigiano Reggiano, meet the cheesemakers and discover the maturation warehouses, while the experience can be extended to tastings, direct purchases from farm shops and, at some establishments, gastronomic offerings that allow visitors to taste the product in a variety of preparations. The Consortium has in fact established a specific certification to identify dairies structured to provide a continuous welcome.

A taste of Ttg

During the three days of Ttg, the ten dairies will accompany operators on a discovery of the extraordinary [[ARTW_HTMLOPEN_AAAH]biodiversity of Parmigiano Reggiano through tastings of different maturation periods, products from the plains and mountains, and different expressions of the PDO. An opportunity to explain how each wheel is deeply connected to the place where it is made, the characteristics of the area and the producers’ expertise. An experience that, through taste, also becomes a journey through the different facets of the Parmigiano Reggiano production area.

The comment

"Ttg Travel Experience is the leading event in the Mediterranean for global tourism. Being present in Rimini allows us to meet international operators and to present Parmigiano Reggiano as an experience to be enjoyed in its area of origin. With the ‘Experience Parmigiano Reggiano’ project, we want to promote the dairies and give visitors the opportunity to discover at close quarters the people, places and expertise that make our PDO unique," says Nicola Bertinelli, president of the Parmigiano Reggiano Consortium.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.