Gruppo Finiper Canova celebrates 20 years of the Grandi Vigne brand with the “Brinda & Vinci” competition

The Gruppo Finiper Canova celebrates the 20th anniversary of its wine brand Grandi Vigne with “Brinda & Vinci”, a special competition dedicated to customers of the Iper La grande i, Unes and il Viaggiator Goloso brands.

Twenty years of local excellence at the right price

The history of Grandi Vigne began in 2006 with a clear vision: to make the extraordinary variety of Italian wine production accessible to the general public. Since then, the brand has offered a selection of wines with designation of origin (Doc and Docg) from vineyards owned by partner producers, ensuring a controlled supply chain. A project founded on promoting local excellence and maintaining a constant balance between quality and price, through rigorous selection of the producing companies, to bring to the shelves stories and wineries that convey the authenticity of individual regions.

Over twenty years, the Grandi Vigne range has progressively expanded to include a wide variety of types: sparkling wines, white, rosé and red wines, dessert wines and grappa. Over time, the range has also evolved in response to new consumption habits and growing environmental awareness, as demonstrated by the launch of Grandi Vigne Senza (without added sulphites) and the partnership with organisations strongly committed to sustainable viticulture.

The connection with the regions and producers also comes to life in stores through experiential initiatives such as the “Tour of Italy in 100 wines” format, created to offer customers genuine tasting and exploration experiences led by professional sommeliers and the producers themselves.

The competition for the twentieth anniversary

To celebrate the anniversary, Grandi Vigne has created "Brinda & Vinci", a prize competition involving three Gruppo Finiper Canova brands: Iper La grande i, Unes and il Viaggiator Goloso.

Until 23 September 2026, with a purchase of at least 15 euros’ worth of Grandi Vigne products in a single transaction, each customer immediately receives a shopping voucher worth 5 euros and can enter the final draw. The initiative is reserved for holders of Carta Vantaggi at Iper stores and of Unes Family and VG Club at Unes and il Viaggiator Goloso stores.

The vouchers, issued directly at the checkout, can be used from 24 September to 6 October 2026 on a subsequent purchase of at least 15 euros’ worth of products from the range.

The final draw will offer exclusive prizes designed for lovers of good wine. These include 1.555 bottles of Prosecco Valdobbiadene Docg Millesimato Grandi Vigne (750 ml), in the special edition created for the twentieth anniversary, and 23 food and wine weekends with overnight accommodation and tasting (transport not included) at four selected wineries – Repetto (Colli Tortonesi), Gemin (Treviso), Tenuta Carretta (Langhe) and Brigaldara (Valpolicella).

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.