Dole Italia at Let's Move Trieste 2026: energy, fresh fruit and movement

Dole Italia will be attending the second edition of Let’s Move Trieste, the first major city festival dedicated to fitness, health and movement, taking place from 11 to 13 September 2026.

With the participation of the Friuli Venezia Giulia Region through “Io Sono Fvg” and co-organised with the Municipality of Trieste, the event offers a rich programme of competitions, workshops, talks and activities open to the public, involving enthusiasts, athletes and families.

The programme

The heart of the event will be the Generali Convention Center in Porto Vecchio-Porto Vivo, Trieste, transformed for the occasion into the Let’s Move Village: a large space dedicated to sport and wellbeing, with trainers and instructors, free classes, training sessions with athletes, nutritionists, coaches and doctors, as well as areas dedicated to relaxation, music, food and entertainment.

A widespread and cross-disciplinary programme that also includes events such as the “Fluo Run”, a 5K non-competitive event and the “Family Run”, a Sunday morning walk dedicated to families: opportunities to experience movement in an inclusive way, each at their own pace and according to their own idea of wellbeing.

Dole’s presence

In this context, Dole’s presence stems from a shared set of values even before it does from a partnership: promoting healthier everyday choices, encouraging an active lifestyle and reminding people how food and movement are two natural allies of wellbeing. For all three days, Dole will have its own space inside the Village, immediately recognisable thanks to the large branded inflatable, where the watchword will be: moving while having fun. With the “Spin the wheel and win” activity, visitors will be able to test their energy and agility through small exercises and fun fitness challenges, try their luck and win one of the many Dole-branded giveaways available.

And wherever there is movement, one of the fruits that symbolises natural energy could not be missing: the Dole banana. Bananas will be offered to participants in the challenges and will also be available at the refreshment points for the sporting competitions, providing athletes and participants with a fresh and tasty break during the various activities.

The brand’s presence will also extend to the event’s communication materials and social media channels, also amplifying online the story of a weekend dedicated to sport, food, sharing and fun.

The comment

"Being at Let’s Move Trieste for the first time means bringing Dole into a context that interprets wellbeing exactly as we like it: in a positive, practical and engaging way. We believe that a balanced diet and physical activity are natural allies, and that good habits become even more effective when they are also simple and enjoyable. So we will be in Trieste not only to offer our bananas, but to meet people, get them playing, moving and having fun together with us. Because wellbeing should not be experienced as an obligation: it can be an experience to share and, why not, a celebration too,” comments Cristina Bambini, head of marketing at Dole Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.