OraSì takes to the court as premium partner of the Italian national team at the European Volleyball Championships

OraSì, the Unigrà brand synonymous with Italian excellence in the plant-based sector, in agreement with the Italian Volleyball Federation (Fipav), will be premium partner of the Italian men's national team at the upcoming European Volleyball Championships.

This sponsorship stems precisely from the deep bond of shared values established with Fipav: bringing together the plant-based world and that of top-level volleyball to engage with a broad community of enthusiasts, who have always been accustomed to a healthy, active and positive lifestyle, thereby celebrating the unexpected taste and goodness of a high-quality plant-based choice. Summing up this philosophy, the payoff for the campaign that carries the signature of all activities linked to the national teams is emblematic: “Quality shows on the court”.

The presence of OraSì will not be limited to launch events, but will be tangible and dynamic throughout the competition: the brand will in fact be present in all the sports halls hosting the matches, bringing match days to life with volleyball-themed activities, engaging video interviews with fans and the distribution of promotional gifts designed to celebrate this great Italian sporting festival together.

“We are proud to take to the court alongside the national team, Fipav and the European Volleyball Championships. This agreement stems from our shared deep values: volleyball is a sport that requires dedication, energy and care for oneself, precisely the principles that guide OraSì in promoting a high-quality plant-based diet. Our presence on this tour confirms that wellbeing and taste can go hand in hand, both on and off the court,” says Claudio Chinnici, global consumer & trade marketing manager retail for the OraSì brand of Unigrà.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.