Conegliano Valdobbiadene Prosecco Docg returns to the Lido as Official Sparkling Wine

The Conegliano Valdobbiadene Prosecco Docg Protection Consortium returns to the Lido for the third consecutive year as the Official Sparkling Wine of the 83 International Film Festival – La Biennale di Venezia.

This event marks the completion of a visual and conceptual trilogy celebrated through the labels on the bottles produced by the Consortium in a limited edition, which have featured in all the official events of the Cinema Biennale since 2024.

The events

This year, the story of Conegliano Valdobbiadene Prosecco Docg goes beyond traditional boundaries thanks to the collaboration with Greg Goya, a renowned exponent of fast art, who created, beside the Santa Maria Elisabetta landing stage, a live, highly interactive work of art entitled I Will Always Be Cheering for You: a globe made up of a collection of glass tiles with gold edges inspired by Murano glassmaking and the Conegliano Valdobbiadene Prosecco region.

The sensory journey of Conegliano Valdobbiadene Prosecco Superiore Docg continued with an exclusive event in the Lagoon, devised for a squad of influencers, aboard the historic vessel Edipo Re for an exceptional itinerary: from Riva Corinto to the island of Poveglia for an exclusive lunch and tasting curated by chef Riccardo Canella (formerly at Noma in Copenhagen and Cipriani).

The new activities organised this year by the Conegliano Valdobbiadene Docg Protection Consortium are joined by the presentation of the docufilm Renato Casaro – Treviso, Roma, Hollywood together with the film production company Lupin Film. The film retraces the last 70 years of international cinema through the extraordinary career of Renato Casaro, creator of thousands of posters that have become part of history and the collective imagination, and regarded as the greatest poster artist ever to have existed.

The Consortium’s labels

As in previous years, Conegliano Valdobbiadene Prosecco Superiore Docg will feature in the most prestigious toasts at the 2026 Cinema Biennale: from the opening dinner to the closing dinner. Representing the Consortium and acting as spokesperson for Conegliano Valdobbiadene will be director Diego Tomasi, who will be present at all institutional events.

During the event, Conegliano Valdobbiadene Prosecco Docg labels will be available at the Terrace of the Palazzo del Cinema, the restaurant of the Palazzo del Casinò and the La Terrazza Biennale restaurant, venues managed by chef Tino Vettorello, who for the occasion will serve one of his original dishes, entitled Red Carpet, paired with Conegliano Valdobbiadene Prosecco Superiore Docg.

At the Terrazza Biennale and the Restaurant of the Palazzo del Casinò, within the venues managed by Tino Vettorello, labels from 14 historic and prestigious companies belonging to the designation will be available: Agostinetto, Andreola, Bisol1574, Bival, Borgo Antico, Bortolomiol, Cantine Maschio, Col Vetoraz, Divigna, Ruggeri, Santa Margherita, Sui Nui, Val d'Oca, Valdo.

The comments

“Being present for the third consecutive year fills us with pride,” says Franco Adami, president of the Conegliano Valdobbiadene Prosecco Docg Protection Consortium. “I see an affinity between the world of wine and that of cinema. Just as happens with a film on the big screen, the story of a vine is also unique and unrepeatable: each vintage is different, shaped by the climate, the land and the skilful work of our winegrowers. A director transforms an idea into an emotion; we transform the fruits of the land into a story to be shared, equally moving. Bringing the excellence of Conegliano Valdobbiadene Prosecco Docg to the Lido means celebrating this shared passion for creation and beauty.”

The communications campaign

To support the commitment of the Conegliano Valdobbiadene Prosecco Docg Protection Consortium and to tell the story of its presence at the Lido at national and regional level, an integrated communications campaign has been prepared, running until 24 October 2026. In print and digital media, placements are planned in leading daily newspapers such as La Tribuna, Corriere del Veneto, Il Gazzettino and La Repubblica, as well as a major digital domination on the homepage of Repubblica.it. The radio campaign is also running until 24 October; a 30-long spot will be broadcast on the national stations Radio Deejay, Radio Capital, M2O and Radio Italia – and on the OnePodcast platform, ensuring extensive coverage throughout Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.