Derby Blue presents the first sparkling fruit drink list created by Flairtender

Derby Blue, to promote the launch of Frutta Frizzante, the new range of carbonated fruit drinks, has launched a new mixology project born from a unique collaboration.

The unconventional fruit brand from Conserve Italia is presenting the first official drink list for the Frutta Frizzante range, created by Flairtender, Padua’s advanced beverage training school.

Seven products, seven recipes

The drink list includes seven recipes designed to showcase the entire Derby Blue Frutta Frizzante range, from the five fruit-based flavours (Ace, Pink Grapefruit, Pineapple, Green Apple and Lemon Mix) to the tonics (Classic and Mediterranean). The project is being developed by Francesco Mortai – owner and co-founder of Flairtender, now a leading name in the Italian professional training and strategic consultancy landscape for the bar, beverage and food sectors – and Carlotta Rizzi, a trainer for the school’s bartending and coffee-making courses.

A video for each recipe and cards with QR codes

To showcase the recipes, seven short videos were created, showing the step-by-step preparation of the cocktails, with Francesco Mortai and Carlotta Rizzi providing the voiceover:

• Palomananas (Sparkling Pineapple);
• Gin Lemon (Sparkling Lemon Mix);
• Bitter ACE (Sparkling ACE);
• Paloma (Sparkling Pink Grapefruit);
• Gin Tonic (Classic Tonic or Mediterranean Tonic);
• Apple Mule (Sparkling Green Apple);
• Aperimela (Sparkling Green Apple).

The clips serve a dual strategic purpose: on the one hand, they are an operational tool for the Derby Blue sales force, supporting sell-out activities at venues; on the other, they will enrich the Accademia dell’Horeca portal from Conserve Italia, expanding the range of training content dedicated to mixology.

A new way to drink fruit

Frutta Frizzante Derby Blue is the new range of non-alcoholic carbonated fruit drinks that recently debuted in the Horecachannel. Available in 7 products offered in blue glass bottles containing 200 ml (5 fruit-based flavours with no added sugar and 2 tonics), Frutta Frizzante Derby Blue comes with recipes designed to enhance its fruity character, which in some products reaches 40%, and its low-calorie profile, ranging from 7 to 19 kcal per 100 ml. The range strengthens the identity of Derby Blue, Conserve Italia’s long-established brand, present for over 70 years and increasingly prominent in the Horeca channel, with a contemporary offering in tune with young people’s new consumption habits.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.