Derby Blue presents the first fizzy fruit drink list created by Flairtender

Derby Blue, to support the launch of Frutta Frizzante, the new range of carbonated fruit drinks, has launched a new mixology project created through an unprecedented collaboration.

The brand of Conserve Italia’s unconventional fruit proposes the first official drink list for the Frutta Frizzante range, created by Flairtender, Padua’s advanced beverage training school.

Seven products, seven recipes

The drink list comprises seven recipes designed to involve the entire Derby Blue Frutta Frizzante range, from the five fruit-based flavours (Ace, Pink Grapefruit, Pineapple, Green Apple, Lemon Mix) to the tonics (Classic and Mediterranean). The project is being developed by Francesco Mortai – owner and founding partner of Flairtender, now a leading figure in the Italian professional training and strategic consultancy landscape for the bar, beverage and food sector – and Carlotta Rizzi, trainer for the school’s bartending and coffee-making courses.

A video for every recipe and cards with QR codes

To showcase the recipes, seven video clips have been created, showing the step-by-step preparation of the cocktails with the voices of Francesco Mortai and Carlotta Rizzi:

• Palomananas (Frizzante Pineapple);
• Gin Lemon (Frizzante Lemon Mix);
• Bitter ACE (Frizzante ACE);
• Paloma (Frizzante Pink Grapefruit);
• Gin Tonic (Classic Tonic or Mediterranean Tonic);
• Apple Mule (Frizzante Green Apple);
• Aperimela (Frizzante Green Apple).

The clips have a dual strategic function: on the one hand, they are an operational tool for the Derby Blue sales force, supporting sell-out activities at venues; on the other, they will enrich the Accademia dell’Horeca portal of Conserve Italia, expanding the range of training content dedicated to mixology.

A new way to drink fruit

Frutta Frizzante Derby Blue is the new range of non-alcoholic carbonated fruit drinks that recently made its debut in the Horeca channel. Available in 7 varieties offered in a blue glass bottle holding 200 ml (5 fruit-based flavours with no added sugar and 2 tonics), Frutta Frizzante Derby Blue features recipes designed to enhance its fruity component, which reaches 40% in some varieties, and its low calorie profile, ranging from 7 to 19 kcal per 100 ml. The range strengthens the identity of Derby Blue, Conserve Italia’s historic brand, which has been present for over 70 years and is playing an increasingly prominent role in the Horeca channel, with a contemporary offering in tune with young people’s new consumption styles.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.