In's Mercato supports the film “Una Storia”, Anna Foglietta’s directorial debut in Venice

In's Mercato supports Italian cinema and stories capable of generating social and cultural value by announcing its partnership with "Una Storia", the film marking Anna Foglietta’s directorial debut, selected for the Orizzonti section of the 83th Venice International Film Festival, taking place from 2 to 12 September 2026.

The collaboration stems from a shared vision: telling women’s stories with authenticity, placing people, relationships and the strength of everyday stories at the centre. A project in which In's fully recognises itself and which represents an important opportunity to support a work of strong human and cultural value, which will be in cinemas from 24 September with BiM Distribuzione.

In's for Women project

The partnership forms part of In's for Women, the project through which the brand promotes initiatives dedicated to enhancing the role of women in the world of work, society and culture. Through this programme, In's chooses to support organisations and projects that help to promote an authentic, inclusive and contemporary representation of the female world.

Some of the film’s scenes were shot last January inside the In's store in Torvaianica, which was transformed for several days into one of the settings of the story. A supermarket, a space of everyday life and encounters between people, thus became an integral part of the cinematic narrative, confirming the brand’s desire to remain close to the real lives of the communities it welcomes into its stores every day.

The comments

"With the In's for Women project, we have chosen to support initiatives that highlight women’s talent, stories and contribution to society," explains Francesca Anna Salmaso, marketing&communications director of In's Mercato. "‘Una Storia’ fully embodies this vision: it is a film that portrays women with sensitivity and authenticity, and we are proud to support Anna Foglietta’s directorial debut in a prestigious setting such as the Venice International Film Festival.”

"Bringing everyday life to the big screen requires real, vibrant spaces capable of telling stories and conveying emotions that reach people’s souls without filters," says director Anna Foglietta. "Shooting inside the Torvaianica store allowed us to immerse the narrative in an authentic setting, one rooted in real life. I thank In's for believing in this project and for supporting a work that places women and their everyday challenges at its centre."

The collaboration with "Una Storia" confirms In's commitment to promoting culture as a tool for dialogue and collective growth, supporting projects capable of generating reflection and inspiration through the language of cinema.

To mark the presentation of the film at the Venice Festival, In's will accompany the film’s release with a dedicated communications plan on its own channels, sharing the behind the scenes of the collaboration and the journey that led to the Torvaianica store becoming one of the film’s locations.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.