Chiquita celebrates greengrocers with the special “Club 10 with Honours” competition

Chiquita celebrates greengrocers with “Club 10 with Honours”, the special competition dedicated to retailers to enhance loyal points of sale and turn them into brand ambassadors for the brand.

The initiative will be supported by a promotional tour which, during October and November, will travel through the main Italian cities from north to south, including Milan, Turin, Bologna, Rome, Naples and Catania. The stops will involve Italy’s most important fruit and vegetable markets to meet industry operators in person, as well as the most historic and lively local markets for an activity that will also involve consumers, who will receive exclusive Chiquita gadgets.

During the events, retailers will be shown how to join the platform and enter the competition for the chance to win the prizes on offer. In addition, a dedicated kit will be provided to set up and customise their shops with Chiquita’s iconic materials, thereby strengthening the brand’s visibility and the role of greengrocers as brand ambassadors in the local area. At the local markets, visitors will instead receive the much-loved Chiquita shopping bag, a practical and distinctive gadget, ideal for accompanying everyday shopping with a touch of cheerfulness and colour.

“Greengrocers represent the beating heart of our distribution channel and consumers’ first, fundamental point of contact and quality guarantee,” says Costabile Romano, sales director of Chiquita in Italy. “With the 'Club 10 with Honours' programme, we intend not only to reward their loyalty, but also to guide them through a process of enhancing their points of sale that will turn them into brand ambassadors.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.