Bob returns to Lucca Comics & Games with seven stands and special activities for younger visitors

The Italian ready-to-drink bubble tea brand Bob will once again take centre stage at Lucca Comics & Games, from 28 October to 1° November 2026, in the same city that is home to its production facility.

A special connection with Lucca that this year will once again translate into a widespread presence throughout the festival, with seven stands distributed among some of the event’s busiest locations and a rich programme of activities dedicated to the public and families.

One of the most eagerly awaited events dedicated to the world of comics, games, video games and entertainment, Lucca Comics & Games offers Bob a setting that is particularly close to its own universe and an opportunity to meet in person a young and diverse audience united by a passion for creativity and pop culture. For this edition too, the brand will therefore bring its world of taste, colour and fun to Lucca, with many opportunities to meet and engage with visitors during the festival days.

Seven stands in the heart of Lucca Comics & Games

Throughout the event, Bob will have a widespread presence across the festival. There will in fact be seven brand stands, located in some of the most popular areas of Lucca Comics & Games: Cortina Santa Maria, Funzone, Real Collegio – Family Palace, Giardino degli Osservanti, Cortina San Donato, Polo Fiere Lounge and Polo Fiere Food Court Esterna.

A widespread presence that will accompany visitors to the event’s various locations, offering plenty of opportunities to enjoy a tasty break featuring Bob’s unmistakable pop universe.

The programme will be further enriched by numerous initiatives and surprises designed to engage the public and make the brand’s presence even more dynamic and recognisable during the festival days.

Bob meets the younger visitors

This year too, particular attention will be devoted to younger visitors and their families. At the Junior Area of the Real Collegio – Family Palace, Bob will offer a packed programme of activities combining play, creativity and discovering the product.

During the mornings, children will be able to test their skills with “Fai canestro con Bob”, while with the “Laboratorio del gusto” they will be able to discover first-hand how to prepare their own Bob, enjoying moments of play and sharing.

Two appointments with Bebilù

Making the programme even more special will be two appointments scheduled for Friday 30 and Saturday 31 October, with Cecilia Saba, known as Bebilù, a YouTuber and illustrator much loved by children, followed by a community of 240.000 followers on TikTok, 186.000 subscribers on YouTube and 124.000 followers on Instagram.

The creator will lead two workshops for a group of around 30 children per appointment. Through her unmistakable way of combining drawing and storytelling, Bebilù will create a special illustration featuring Bob using the iconic Posca markers, involving the young participants in a creative activity filled with colouring.

The collaboration with Primo, a historic made-in-Italy brand synonymous with quality and safety and specialising in products dedicated to children’s creativity, is also being renewed. The brand will support the activities with its felt-tip pens. A special space will also be dedicated to the youngest children, who can have fun colouring an illustrated wall and freely express their imagination.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.