Bavaria 0.0% celebrates the 12th year of its partnership with the Wizz Air Venicemarathon

Bavaria 0.0% is once again running alongside the Wizz Air Venicemarathon, taking place on Sunday 25 October, confirming its role as sponsor of the event for the 12th consecutive year.

The marathon

The marathon, now in its 40th edition, will be run along the picturesque route connecting the Brenta Riviera and Venice, with athletes passing through some of the area's most iconic locations, from Villa Pisani on the Brenta to St Mark's Square. The half marathon and the 10 km race will also take place at the same time, creating a great celebration of sport amid art, culture and unique landscapes.

Always close to the world of sport, Bavaria chooses to accompany the Venicemarathon with its alcohol-free offerings, which are increasingly appreciated by those seeking a balanced and conscious way to enjoy social occasions. With Bavaria 0.0% and Bavaria 0.0% Ipa, the brand brings two alcohol-free alternatives to the event, allowing people to enjoy the taste of beer even after sporting activity.

The brand's presence

On this occasion, Bavaria will offer all marathon entrants a 33 cl can of Bavaria 0.0% and one of Bavaria Premium, included in the race pack, allowing each runner to celebrate reaching the finish line in their own style. The brand will also be present at the Exposport Venicemarathon Village, at Parco San Giuliano. Here, runners, enthusiasts and visitors will be able to discover and sample a selection from the Bavaria range, including Bavaria Premium, Bavaria 0.0%, Bavaria 0.0% Ipa and Bavaria Radler, experiencing the atmosphere of the event and sharing a passion for sport and beer.

The selection

Bavaria 0.0%, the brand's alcohol-free offering, allows you to enjoy the genuine taste of beer without alcohol. Light and refreshing, it is obtained through a production process that preserves the characteristics of traditional beer, despite the absence of alcohol. With just 21 kcal per 100 ml, it is the ideal choice to enjoy after sporting activity.

For those who prefer a more aromatic profile, Bavaria 0.0% Ipa offers a more intense alcohol-free alternative, thanks to the use of four varieties of American and Australian hops for a rich and surprising taste experience.

Completing the selection available at the event will be Bavaria Premium, a Pilsner with a fresh, balanced taste and light notes of hops and malt; and Bavaria Radler, a refreshing mix made with Pilsner beer and a lemon-flavoured drink, ideal for those seeking a break with a fresh, citrusy character.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.