Yello, the premium yellow-skinned apple from the Vog and Vip Consortia, returns to shelves

Yello, the premium yellow-skinned apple from the Vog and Vip Consortia, returns to the spotlight in markets as the new commercial season gets under way.

Easily recognisable on the shelf thanks to its exclusive yellow colour, the apple offers consumers a distinctive taste experience, characterised by a tropical aroma and notes of pineapple, honey and lemon zest that intensify with every bite. Its fine, firm flesh is complemented by pronounced crunchiness and juiciness which, together with its distinctive aroma, set Yello apart throughout the season, confirming this apple as an outstanding product capable of appealing to customers who are particularly attentive to quality and seeking exclusive products.

The outlook for the new campaign is positive, with favourable forecasts both quantitatively and qualitatively. This guarantees commercial partners regular continuity of supply throughout the season, offering the produce department a proposition capable of directly meeting demand for superior quality and differentiating the range. The new commercial season will also be supported by communication activities and in-store promotion

“Yello’s journey is that of a speciality that has succeeded in building its own identity within the premium segment, thanks to its characteristics, its unique richness of aromas and fragrances, and its exotic appeal,” explain Hannes Tauber and Benjamin Laimer, marketing managers of the Vog and Vip Consortia. “We look ahead to the coming months with confidence because we are aware of the value this apple can bring to the fruit and vegetable department: a product that meets a very specific demand and broadens the offering of the entire category with its flavour and clearly recognisable positioning.”

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.