Parma Ham takes centre stage at the Summer Jamboree in Senigallia

The Parma Ham is one of the highlights of the Summer Jamboree, the international festival dedicated to the music and culture of America in the 1940s and 1950s, taking place in Senigallia (An) from 31 July to 9 August.

With ten days of free concerts, shows, swing dancing, vintage markets, classic cars and events held throughout the city, the Summer Jamboree attracts thousands of visitors from Italy and abroad every year.

Tastings and activities

Throughout the event, the Parma Ham Consortium will welcome the public at its stand in Piazza Manni, open every day from 10.30 to 13.00 and from 17.00 to 22.30. Visitors will be able to follow a journey designed to introduce them more closely to Parma Ham through free tastings, entertainment activities and opportunities to discover the characteristics that make this emblematic product of Italian agri-food excellence unique.

The stand will feature numerous attractions, including an interactive totem with games and quizzes to engage the public in an entertaining way, while also providing information about Parma Ham, its production and the characteristics that make it unique. The area will also be enhanced by a themed photobooth, and exclusive gifts for participants will be available.

Influencer and beach aperitif

The Consortium’s space will be brought to life on Saturday 1° August by Sandrino al Pepe, the sandwich-loving influencer who is all over social media, who will meet the public in the afternoon. The programme also includes another special event: on Tuesday 4 August, from 18.00 to 20.00, Parma Ham will be the star of the aperitif on the beach, with free tastings open to the public.

“The Summer Jamboree is an event that brings together music, culture and conviviality—values that Parma Ham shares and wholeheartedly promotes. For us, it represents an important opportunity to meet a broad and diverse audience, but above all, many young people, to whom we want to introduce our product through engaging language and interactive experiences,” comments Alessandro Utini, President of the Parma Ham Consortium.

“Introducing people to what lies behind a slice of Parma Ham—its natural qualities, its connection with the local area and knowledge passed down through generations—is undoubtedly one of the main objectives of our Consortium, and events such as the Summer Jamboree allow us to do so even more effectively, in a setting of celebration, sharing and authenticity,” Utini concludes.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.