Video: Plasmon, milk range expanded and investments in the supply chain

Despite the decline in the birth rate, NewPrinces is investing in infant milk for the historic brand  Plasmon,& recently acquired by Kraft Heinz. On the product side, the relaunch translates into an expansion of the range with greater segmentation and a wider variety of products.  The portfolio is divided into  infant milks  (including growing-up milks) and  specialist milks  (foods for special medical purposes for infants), in liquid and powdered formulas. Strengthening the segment also includes,  upstream in the supply chain, expanding the base of suppliers participating in Oasi nella Crescita latte, the supply-chain selection and control protocol created by Plasmon 45 years ago, through which it is able to trace, control and guarantee the quality and characteristics of the raw material used to produce its products. We visited one of Plasmon’s milk oases in Tuscany, in Mugello, and the historic Ozzano Taro plant (Pr). We discuss this with  Elisa Cavestro, head of marketing, Princes Italia and with  Davide Spinazzi, infant nutrition Business Unit Director, Princes Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.