Video: Gias accelerates the revamp of its product lines

The company is working on revamping its various product lines, expanding in particular the Voglia di Gusto with the launch of products that are alternatives to meat proteins, using PGI ingredients from the Calabrian tradition, such as Sila potatoes and Tropea red onions. In addition to this reinterpretation, the logo was also renewed created in 1970, completely redesigned from a graphic perspective and accompanied by the new payoff “We preserve with love”. At the fair, the new corporate video was also presented, in which the investments made by the company in terms of production capacity are outlined. Let’s hear from Christian Fadda, Gias’s sales and marketing director. 

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.