Video: Coop Italia presents the Report on consumption 2026

A country staying afloat, consumption slowing down and spending changing shape. The traditional appointment with the Report Coop 2026 depicts an Italy at a standstill, caught between inflation and wages that are not keeping pace. But how are Italians responding in the supermarket aisles? The shopping trolley is getting lighter, non-essential items are being cut and the discount sector is slowing its advance, while supermarkets are regaining ground. Cuts, new lifestyles and the resurgence of own-brand products. And how is the retail sector responding to the changing market situation, which keeps consumers perpetually held hostage by one crisis after another? We discuss this with Albino Russo, General Manager of Ancc Coop, and Domenico Brisigotti, President of Coop Italia.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.