Video: Conad inaugurates the new Benessity format in Florence

Conad has opened the new Benessity concept, a format entirely dedicated to wellbeing, born from the retailer’s twenty years of experience in the parapharmacy sector. Conad Nord Ovest, therefore, becomes the first Conad cooperative to introduce the new store in its area, offering customers a point of sale designed to put people’s needs at the centre in 360 degrees, from thefood assortment featuring free-from foods suitable for a healthy, balanced diet, professional consultations and parapharmacy. We explored all the features of the new format with Adamo Ascari, Managing Director of Conad Nord Ovest, the General Manager Marco Brambilla, and Francesco Avanzini, General Manager of Conad, who provided an overview of the wellbeing market, both globally and nationally.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.