Video: Barilla talks about its initiatives linked to F1

Barilla’s initiatives continue Barilla to accompany the Formula 1. From 3 to 6 September, a huge dome was set up in Piazza San Babila in Milan to allow people to experience the Barilla Italian Sunday. Consumers were invited to sit down at the table and share an unforgettable moment: the excitement of the Grand Prix, as well as live streams and initiatives inside and outside the circuit. The new Gran Ruote Barilla. We discuss this with Annalisa Achilli, Pasta Barilla & Emiliane marketing associate director, Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.