Video: Barilla introduces a limited edition for the Italian market and a new format

A format in limited edition for the Italian market: this is one of the new products that Barilla presented during the 2026 edition of TuttoFood. This is Gran Ruote Racing Edition, inspired by the world of Formula 1 and the pursuit of detail and design. The launch is accompanied by a communication campaign that will also be developed across digital and social media. Gran Ruote will also feature in a competition offering the chance to attend the Monza Grand Prix. Barilla has also launched Riccioli al bronzo, a format dedicated to the Italian market. Comments from Annalisa Achilli, Barilla’s marketing associate director for Italy.

This article was translated from the original Italian version with the assistance of artificial intelligence. In case of discrepancies, please refer to the original Italian version.